
Margaret Sikora
Chief Operating Officer at Woodpecker.co
Product Manager and DPO at Woodpecker. A lawyer who gets the SaaS business, understands customers' needs, and speaks the language of IT guys.
Choosing the right sales engagement platform can feel like a maze, but it all boils down to choosing something that supports sales enablement rather than creating more work for your revenue teams.
Cold emailing can bring many rewards, but that's only when you figure out all the variables, fine-tune your target audience and their needs and have a crazy good offer they can't refuse. And unfortunately, we can't help with all of that.
Outbound email marketing allows you to extend your reach beyond your existing clientele or those already familiar with your brand.
From creating an interesting subject line to sending a follow-up email, each step is essential for building connections and starting engaging dialogues with industry experts.
Most people who have a large number of cold emails to send do a pretty poor job at it. You can get great results, but only if you know how many emails to send daily.