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Connecting and engaging with professionals on LinkedIn is part of every effective cold B2B outreach. In this guest post, Beth Baxter from our friends at Dux-Soup takes you through the steps to follow to generate and manage leads like never before.
This time, I’m going to get into some specifics by testing a selection of some of the more familiar names out there in the AI email tool space along with our own, new integration — an AI-assisted composition tool for Woodpecker.
When you’re starting from zero as a salesperson using cold outreach, there should be a kind of logic to the sequence of messages you use to get conversations going.
With the recent debut of ChatGPT, it seems that all we hear about is how AI is taking over. Taking our jobs! Making people obsolete! Threatening our very existence! We’re all doomed!
Sales and marketing teams have long known about the potential goldmine of contacts to be found on LinkedIn but many are just now discovering the shortcuts to success offered by LinkedIn automation tools.
When you’re the one starting a conversation with a sales prospect, cold calls or cold emails are usually the way you get the ball rolling.
Here at Woodpecker, we always emphasize the quality of the cold email that you send to prospects. With all the effort you put into identifying possible leads, putting your contact list together and organizing your outreach campaign, it only makes sense that you send the most persuasive, effective content in your email.
It’s well known that LinkedIn is the best source for finding potential leads regardless of your target, niche, or industry. Besides the ability to run super-targeted ads, it also allows you to perform really specific searches for people on the platform.
In order to get replies, a cold email has to be short yet powerful, and intriguing. For this reason, each part of this short message has to bear meaning and play a crucial communicative role. Check if you know these 6 tremendously important steps to write a cold email for sales that works.
Do you have links in your cold emails? I bet you do. We often feel the need to add a link or two – either in the body of our email or in the signature. Moreover, we usually want to know if someone clicked the link or not. Ideally, we would like to know how many people clicked the link and who it was exactly. There are many tools that allow us to track clicks on links in emails, but all of them use the same mechanism to do that. Unfortunately, the mechanism is not perfect, and it may cause spam alerts if we set up our links wrong. That's why it's important to put in the links properly into our message not to get into spam folder. Here's how to do that.
If someone made a list of the "most commonly used sources of b2b leads", LinkedIn would be undisputable #1 on that list. And that's understandable. LinkedIn is a mine of information about businesses and people connected with those businesses. But there are also other platforms including collections of companies, divided into categories, where you can find ideal prospects along with some reference points for your cold email campaigns. Here are 15 places on the web where you can find SaaS companies, startups, software houses, marketing experts and other companies that will match your Ideal Customer Profile.