Email marketing revenue is projected to exceed $9.5 billion in 2024, and it’s clear that email remains a powerhouse for businesses worldwide.
A 2023 poll revealed that over half of marketing professionals reported a 100% improvement in their campaign ROI.
Impressive, right?
However, achieving these results hinges on one key factor: email deliverability. Without proper inbox placement, even the best-crafted emails won’t drive business results. So, how do you choose the right tool to ensure your emails hit the mark every time?
Let us walk you through the best email deliverability tools available on the market.
How do email deliverability tools work?
If your email deliverability hunt takes too long, because you can decide which one is best for you, you need to narrow down your options. Here are some of the things that a good email deliverability tool should do.
Improve inbox placement
To improve inbox placement, email deliverability tools work behind the scenes to ensure your emails land where they belong — your recipient’s main inbox.
The tools help you navigate the strict checks set up by spam filters and email providers. By managing your sender reputation and authenticating your emails using protocols like SPF, DKIM, and DMARC, they give your messages a better chance of bypassing the dreaded spam folder.
They also monitor your email campaigns’ health, so you know when adjustments are needed to maintain optimal placement.
Help identify sending issues
A common problem in email marketing is sending messages to invalid email addresses, which can damage your sender reputation and lead to deliverability problems.
With an email deliverability test, you can pinpoint issues like incorrect authentication settings or poor sending practices. Email deliverability tools work closely with email service providers to check various aspects of your campaigns, and offer solutions to fix problems before they impact your reach.
Verify email lists to reduce bounce rates
When you send emails to invalid addresses, mail servers notice the high bounce rates and start flagging your messages, which negatively impacts your reputation as a sender.
Worse, it can lead to spam complaints, pushing your emails further away from the inbox. If you have your email lists verified, you ensure that you’re only contacting valid addresses, which in turn helps build a positive sender reputation.
This practice keeps mail servers happy and boosts your chances of inbox placement, making your campaigns far more productive.
Ensure compliance with regulations
To ensure compliance with regulations, email deliverability tools focus on proper authentication and security. They use protocols like SPF, DKIM, and DMARC, they validate your emails and protect your sender identity.
DomainKeys Identified Mail (DKIM) adds a digital signature to each message, proving it came from your domain.
Provide insights into email campaign performance
A proper email deliverability tool should give users deliverability reports that break down key metrics like open rates, bounce rates, and spam complaints. Then, you will have a clear view of how your campaigns perform.
With a dedicated IP address, you can further analyze sending patterns and isolate issues affecting your delivery. This level of insight helps you fine-tune your strategies, reach your target audience, and drive better results.
A list of the best email deliverability tools
Now you know what to look for, let’s go through the options that may interest you.
01 Woodpecker
Woodpecker is a cold email tool with a focus on email deliverability. It automates personalized email sequences, helps you manage your email outreach, and boosts your inbox placement rates. You don’t have to worry about your emails ending up in the spam folder.
Email deliverability capabilities:
- Inbox rotation
- Centralized inbox
- Invalid email detection
- Deliverability monitoring
- Adaptive sending
- Randomized sending frequency
- Spam check
- Advanced sending parameters
- Domain audit
- Custom tracking domains
- Warm-up
Key features:
- Cold email automation
- Analytics and tracking
- Personalization features
- A/B testing
- CRM integration
- Collaboration tools
- API, webhooks, and integrations
- White-label reporting app
Pricing:
Woodpecker offers plans starting at $29 per month, with options scaling up to customized solutions for larger needs. They provide a 7-day free trial to get started.
Users’ reviews:
- Users highlight Woodpecker’s strong automation and follow-up capabilities.
- Many appreciate the integrated analytics for tracking campaign effectiveness.
- The cold email templates and easy setup receive positive mentions.
- Reviews often note the helpful customer service team.
- Some users point out the value for money, especially for small to medium-sized campaigns.
02 Mails.ai
Mails.ai is a tool for automating your cold email outreach with AI-driven features. It helps you send personalized email sequences to scale your sales efforts. The tool stands out by offering unlimited email warm-up, email verification, and AI-powered writing tools for crafting impactful emails.
Email deliverability capabilities:
- Email verification
- Inbox rotation
- Email warmup
- AI-driven spam avoidance
- Real-time deliverability tracking
Key features:
- Unlimited email accounts
- AI email writer
- Easy sequence builder
- Custom tracking domains
- Advanced email analytics
Pricing:
Mails.ai offers a starting price of $24 per month with a free plan available to test its features. For more extensive needs, the Pro plan is $99 per month.
Users’ challenges:
- Some customers find the user interface complex and not intuitive.
- The initial setup can be time-consuming.
- It may be costly for small businesses or startups.
- Customization options are limited for some users.
- Support response times can vary
03 Salesforge
Salesforge is a dynamic tool for enhancing cold email outreach using AI-driven personalization.
It allows users to send large-scale email campaigns by managing multiple mailboxes and leveraging AI to create content that engages recipients. The platform benefits sales professionals who want to optimize their outreach and email deliverability.
Email deliverability capabilities:
- Email warm-up
- Email validation
- Smart inbox rotation
- Spam filter avoidance
- Real-time deliverability tracking
Key features:
- AI-powered email personalization
- Multi-lingual email content
- Unified email management via Primebox™
- Advanced deliverability tools
- Integration with CRMs through webhooks and API
- Dynamic IPs and ESP matching
Pricing:
Salesforge offers two pricing plans:
- Pro Plan: $48/month
- Growth Plan: $96/month
Users’ challenges:
- The user interface can be complex for some users.
- Reporting and analytics features need improvement.
- Pricing is in USD only, which might be limiting for international customers.
- Lacks features for LinkedIn outreach.
- Some features mentioned are pending release in future updates.
04 Mailmeteor
Mailmeteor is a tool for email marketing that integrates seamlessly with Gmail and Google Sheets.
It allows businesses to send personalized cold outreach emails. With Mailmeteor, users can manage large-scale email campaigns directly from their Gmail accounts, making it highly convenient for those already within the Google ecosystem.
Email deliverability capabilities:
- Real-time tracking of email results
- Automated email sending with scheduling
- Management of unsubscribe links to comply with regulations
- Optimization of email sending times to prevent spam detection
- The capability to handle attachments in mail merges
Key features:
- Integration with Google Workspace products
- Mail merge with personalized content
- Scheduling and automation of email campaigns
- Detailed analytics and reporting on email performance
- Easy setup and use with minimal permissions required
Pricing:
Mailmeteor offers a tiered pricing structure:
- Premium Plan: $9.99 per user/month for basic features
- Pro Plan: $24.99 per user/month for more advanced features and higher sending limits
- Business Plan: $49.99 per user/month for top-tier functionalities
Each plan includes a free trial to allow users to test the features before committing.
Users’ challenges:
- Users find that while Mailmeteor is easy to use, it may lack advanced features available in more robust email marketing tools.
- There is some feedback that the user interface could be more intuitive and user-friendly.
- Some users noted limitations in customization options for email templates.
- Reporting features may not be as detailed as those provided by other platforms.
- The basic plan has limited features which might not suffice for all business needs
05 Amplemarket
Amplemarket is an AI-powered sales engagement platform for streamlining early-stage sales tasks such as prospecting, email outreach, and meeting scheduling.
It uses artificial intelligence to automate interactions with potential leads. Amplemarket also offers tools for multi-channel outreach including email, phone, and social media.
Email deliverability capabilities:
- Automated warm-up of new email domains and mailboxes
- Spam check integration
- Scheduled sending to optimize inbox placement
- Real-time analytics on email delivery status
- AI-enhanced sender reputation management
Key features:
- AI-driven lead generation and prospect engagement
- Multi-channel outreach capabilities
- Built-in CRM integrations with platforms like Salesforce and HubSpot
- Comprehensive analytics and reporting tools
- Personalization of sales communications at scale
Pricing:
Amplemarket does not disclose pricing publicly, requiring potential users to contact their sales team for more details. This approach means the pricing is tailored to the scale of the deployment and specific needs of the organization.
Users’ challenges:
- The platform can be complex and overwhelming for new users.
- Pricing transparency is an issue, with detailed costs not readily available.
- Some users experience glitches in the task management features.
- The integration capabilities, particularly with HubSpot, could be improved.
- The onboarding process may be challenging due to the complexity of the features available.
06 Lemawrm
Lemwarm is a warm-up and deliverability tool created by Lemlist.
It increases the likelihood that emails reach their intended recipients instead of ending up in spam folders. Lemwarm automates the email warm-up process by sending emails from users’ accounts through a network of trusted domains.
Email deliverability capabilities:
- Automatic email warm-up to improve sender reputation
- Technical setup checks for email settings
- Deliverability reports to track email performance
- Use of human-like warm-up emails to mimic genuine interaction
- Access to a warm-up network with over 20,000 healthy domains
Key features:
- Personalized warm-up emails tailored to the user’s needs
- Capability to warm up real email templates used in campaigns
- Custom deliverability alerts and tips for ongoing optimization
- A warm-up network specifically tailored to the user’s industry, enhancing relevance and effectiveness
Pricing:
Lemwarm offers two pricing plans:
- Essential Plan: $29 per month, per email address, includes basic warm-up features and deliverability reports.
- Smart Plan: $49 per month, per email address, includes all features of the Essential Plan plus personalized emails and industry-specific warm-up capabilities.
Users’ challenges:
- Understanding and setting up the technical aspects of email deliverability can be complex for new users.
- The cost per email may become significant for organizations with multiple email accounts.
- Users need to regularly monitor deliverability reports to ensure ongoing effectiveness.
- Personalization features require additional setup and maintenance.
- Industry-specific warm-up networks might not cover all possible niches or specializations.
07 Waalaxy 
Waalaxy automates tasks such as connection requests and message scheduling and also provides cold emailing features.
The tool streamlines LinkedIn networking and outreach efforts and also integrates seamlessly with various platforms to extend its capabilities.
Email deliverability capabilities:
- Email finder to locate contact details
- Campaign tracking to monitor email performance
- A/B testing to optimize email strategies
- AI prospect finder to target ideal leads
- Limited automation for cold emails is available only in the highest plan
Key features:
- Comprehensive LinkedIn automation for connection requests and messaging
- Integrations with platforms like Zapier for extended functionality
- Advanced tracking and analytics for monitoring campaign effectiveness
- Targeted message templates for personalized outreach
- CRM synchronization to maintain and organize contact data
Pricing:
Waalaxy offers several pricing tiers:
- Freemium: Free with basic features, limited to 80 invitations per month
- Pro: zł 21 per month, includes 300 invitations and basic email finder credits
- Advanced: zł 60 per month, offers 800 invitations and additional email finder credits
- Business: zł 86 per month, includes all features with 800 invitations and enhanced email capabilities
Users’ challenges:
- The platform is more focused on LinkedIn than cold emailing, which may not meet the needs of users looking for extensive email outreach tools.
- Users have reported that the interface can be confusing and difficult to navigate.
- The free plan lacks CRM synchronization, LinkedIn profile auto-imports, and emailing features are also missing.
- The lack of native integration with HubSpot may be a drawback for users relying on this CRM.
08 Quickmail
Quickmail works well for sales teams and agencies, as it boosts their cold email outreach efforts. It automates drip campaigns and follow-ups, enhancing email deliverability and conversion rates through personalized messaging.
This tool is particularly adept at managing multiple email campaigns simultaneously.
Email deliverability capabilities:
- Email inbox warm-up to gradually increase sender reputation
- Multiple inboxes with rotation to optimize deliverability
- Deliverability AI to ensure emails land in the inbox and not the spam folder
- Blacklist monitoring to protect against being marked as spam
- Smart sending groups to optimize deliverability based on performance data
Key features:
- Automated drip campaigns for systematic outreach
- Detailed email analytics to gauge campaign success
- Split testing to refine email strategies
- Integration with CRMs for seamless data flow and management
- Advanced analytics and AI to enhance targeting and message personalization
Pricing:
Quickmail offers several plans:
- Basic Plan: $49/month for up to 30,000 emails and basic features including free AutoWarmer and mail flow.
- Pro Plan: $89/month includes everything in the Basic Plan plus advanced features like CRM integration and advanced analytics for up to 100,000 emails.
- Expert Plan: $129/month for up to 300,000 emails with the addition of sub-campaigns and enhanced AI capabilities.
Each plan offers a 14-day free trial to test the service.
Users’ challenges:
- Users find the initial setup and user interface complex and time-consuming.
- The email warm-up process is reported to be slow, impacting timely campaign launches.
- Customer support responses may not meet expectations.
- The integrations and API setup can be cumbersome and require technical expertise.
- Some users find the analytics less detailed compared to competitors.
09 Smartlead
Smartlead is a cold email outreach software that helps businesses expand their outreach efforts.
It handles high volumes of email without compromising on deliverability. Smartlead integrates advanced features such as unlimited email warmups and follow-up automation.
Email deliverability capabilities:
- Premium Deliverability At Scale to ensure emails consistently reach inboxes
- Auto-rotating email accounts to maintain sender reputation
- Deliverability Test approved IP addresses to enhance email success rates
- ESP Matching to align with the recipient’s email service provider for better inbox placement
Key features:
- Unified inbox for centralized email management
- AI-driven deliverability booster to optimize sender reputation
- Dynamic IP allocation to ensure healthy email delivery
- Advanced analytics for detailed campaign tracking
- API and multiple integrations for streamlined workflows
Pricing:
- Basic Plan: $39/month for new or small-scale users, with basic features including 6,000 emails per month.
- Pro Plan: $94/month geared towards marketers with more robust needs, offering 150,000 emails per month.
- Custom Plan: Starting at $174/month, designed for lead generation agencies and large-scale businesses needing up to 60 million email credits per month.
Users’ challenges:
- Some users find the user interface complex and challenging to navigate.
- The tool’s email warmup process can be slow, which may delay outreach efforts.
- Customer support has been noted as lacking, with slow response times and limited help on technical issues.
- Integrations, particularly the API, can be cumbersome to set up and operate.
- Some users report occasional lags and bugs that disrupt workflow efficiency.
10 AutoPitch
AutoPitch is an email marketing tool that assists businesses in automating and streamlining their email campaigns for cold outreach and client relationship management.
It combines ease of use with powerful features to personalize interactions and improve the effectiveness of email communication.
Email deliverability capabilities:
- Scheduled email delivery
- Multi-step email sequences
- Email suppression lists to avoid blacklisted domains
- Contact segmentation for targeted campaigns
- Automated bounce and auto-reply handling
Key features:
- Pre-designed templates for quick campaign setup
- Task management for timely follow-ups
- Calendar integration to manage appointments directly
- Two-way email sync for seamless inbox management
- Document management for sending essential attachments
Pricing:
- Launch Plan: $19/month for 1,000 contacts and 2,000 emails per month.
- Growth Plan: $29/month for 10,000 contacts and 20,000 emails per month.
- Pro Plan: $49/month for 50,000 contacts and 100,000 emails per month.
- Each plan includes auto follow-ups and all other features listed, with pricing based on team size.
Users’ challenges:
- Getting started with the tool can be time-consuming due to its complex interface.
- The email warm-up process may be slower than expected.
- Customer support responses are sometimes not as helpful or timely as users need.
- Integrations, especially with APIs, are challenging to set up and use effectively.
- Performance issues, such as slow processing speeds, have been reported, affecting user efficiency.
11 Mailshake
Mailshake is a comprehensive sales engagement platform that is used to send cold emails and engage prospects via phone and social media.
It simplifies the creation and management of email campaigns, making it easier for users to reach out to prospects.
Email deliverability capabilities:
- Built-in tools to check email deliverability
- Email Warm-Up to improve sender reputation
- Email Validation to maintain a clean email list
- Email rotation for higher daily sending volumes
- Setup checks for SPF, DMARC, and DKIM records
Key features:
- AI-supported email personalization and writing assistance
- Easy campaign setup with user-friendly interfaces
- Natively integrates with Salesforce, Hubspot, and Pipedrive
- LinkedIn Automation for enhanced social media engagement
- Advanced scheduling and throttling of email sends
Pricing:
- Starter: $29/user/month, includes 1,500 emails and basic features.
- Email Outreach: $49/user/month, adds personalization and advanced features.
- Sales Engagement: $99/user/month, which includes phone and LinkedIn automation for comprehensive engagement.
Users’ challenges:
- Some users find the platform interface confusing, especially beginners.
- Upgrading between plans could be streamlined.
- Customer support response times are longer than some users expect.
- Limited customization options restrict tailoring features to specific needs.
- Exporting data in bulk can be cumbersome as not all sends/prospects can be exported at once.
12 Salesloft
Salesloft is a sales engagement platform that boosts sales processes through advanced email software. It offers features like email templates, cadence automation, A/B testing, and real-time analytics.
With Salesloft, you can streamline communication and improve efficiency, no matter what your sales environment is.
Email deliverability capabilities:
- Advanced email templates for consistent communication
- Cadence automation to ensure timely follow-ups
- A/B testing to optimize email strategies for better inbox placement
- Real-time analytics to monitor email performance and adjust strategies accordingly
Key features:
- Flexible integrations with various CRM systems to enhance functionality
- Real-time analytics to provide immediate insights into campaign performance
- Comprehensive A/B testing tools to refine email outreach strategies
- Cadence automation to streamline the email outreach process
- Email template customization for personalized communication
Pricing:
Salesloft offers three pricing tiers, though specific pricing details are not publicly disclosed on their website. Interested parties need to request a demo or contact Salesloft directly to obtain pricing information, as there are no free trials or plans available.
Users’ challenges:
- Users find changing email signatures within the platform difficult.
- The activity feed tends to become overcrowded, making navigation and usage confusing.
- Reports lack customization options, limiting the ability to tailor data presentation to specific needs.
- System instability issues, including occasional crashes and malfunctioning call features.
- Customer support response times are inconsistent, leading to delays in resolving platform issues.
13 Mailstand
Mailstand is a cold email outreach software designed to help marketers scale their email campaigns efficiently. It supports mailbox merging and offers features like A/B testing and timezone detection to optimize outreach efforts.
The tool’s goal is to provide a unified view of inboxes, making it easier to manage email interactions without contact limits in campaigns.
Email deliverability capabilities:
- Automated email sequences
- Auto-rotate mailboxes to maintain sender reputation
- Timezone detection for optimal inbox placement
- Merged team inbox for streamlined email management
Key features:
- Unlimited contacts per campaign
- Customizable sending schedules and prioritization
- A/B template testing for improved campaign effectiveness
- Email template management for consistent messaging
- Integration with Zapier for enhanced workflow automation
Pricing:
- $12/month: 1 synced mailbox
- $35/month: Up to 3 synced mailboxes
- $50/month: Up to 5 synced mailboxes
- $95/month: Up to 10 synced mailboxes
- Unlimited Plan: Contact for pricing on unlimited synced mailboxes and emails
- A 7-day free trial is available for new users.
Users’ challenges:
- Users report the user experience (UX) is confusing and frustrating at different levels.
- The software lacks robustness compared to competitors, leading to occasional glitches.
- Limited reviews are available on trusted platforms, making it difficult to gauge user satisfaction comprehensively.
- Missing features like advanced deliverability tools, mail templates, or AI support that are common in similar platforms.
Make the right choice for your email success
With so many options out there, it’s easy to feel overwhelmed. But remember, the best tools don’t just focus on sending emails; they ensure those emails land in your recipient’s inbox, improving your chances of engagement and ROI.
After exploring all the top options, one tool stands out: Woodpecker. With its robust features for improving inbox placement, managing sender reputation, and providing detailed analytics, Woodpecker is a fantastic choice for marketers aiming to boost their outreach success.
Ready to take your email marketing to new heights? Try Woodpecker now for free.