Woodpecker Blog

Free access to advice on deliverability, cold emailing and more.

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What Can You Use Cold Emails for in a SaaS Company, besides Outbound Lead Generation?

What’s the first thing that comes to our mind when we think of cold emails in a start-up? Prospecting. Lead generation. Finding new customers potentially interested in our product or service. Fair enough. That’s probably the core application of B2B cold emails right now. But we can do more than that. So, what else can you use cold emails for in your SaaS company?

Customer Case Study: How Pearl Lemon Leads Grows on Personalized Emails

Would you like to meet one of our clients and get to know what their lead generation strategy is? Deepak Shukla from Pearl Lemon Leads, a lead generation agency, shares how his team uses Woodpecker in their daily work. Keep reading to get an insight into how they approach their prospective customers.

Introducing If-campaigns: Send Follow-ups that Boost Sales Engagement

Today I’d like to share some exciting news with you. We’re releasing a new campaign model that will allow you to send follow-ups triggered by the action your prospect takes to add even more personalization to your campaigns. If-campaigns, as the new model is called, are now available for all users. Let me explain to you how they work and what a breakthrough they are for your follow-up strategy and email deliverability.

What is Upselling and Cross-selling and How to Apply These Techniques in a SaaS Sales Process?

Although an e-commerce sales process greatly differs from the sales we usually cover here, I believe there are some tactics that can be taken from it and applied to your own SaaS sales process. For instance, upselling or cross-selling on the order value. Let's see how you can use e-commerce's tactic of upselling and cross-selling to boost your sales.

Top Social Listening Tools for Personalized Outreach

Personalization is one of the golden rules of cold emailing. Throughout this blog, you’ll find many arguments behind using personalized snippets in your email copy. The more personalized it is, the higher the chance of getting a reply.

A Quick Guide to Ramping Up Lead Generation on Twitter

Well-run social media accounts can boost your lead generation. This is a premise our guest writer for today argues. And rightly so, Twitter positions well in Google, so prospects who google your brand stumble on your Twitter account too, as I've written before. Then, it's powerful as a prospect warm-up method. But how to boost your lead generation organically?

Customer Case Study: ProSales Connection Shows Their Lead Gen Process

It’s always a great pleasure for us to talk to our customers and hear how Woodpecker helps them solve their pain points and grow their businesses. This time I’ve talked to Dora Fredenburg from ProSales Connection, who is one of our loyal customers. She shared how they use Woodpecker to make their cold email outreach as easy as possible and generate more leads, both for them and their clients.