Organizing an "Ask me Anything" session can give your brand recognition, but also help you grow. If you're super selective (or at least, strategic) when inviting people to join the session, you may get a pretty good source of prospective customers. How to do an AMA session to find leads? In this blog post, I’ll focus on a couple of things you should consider before and after hosting an AMA session.
6 mins readWhen was the last time you actually talked to your customers? I don't mean a sales call or a demo. I mean actually talking about their business, your business, and how the two virtually affect each other. Our Outbound Sales team has just finalized their 3.5-month long project of customer interviews. Last week, they presented the results to the whole Woodpecker team. That inspired me to write about how you can do it as well at your SaaS company. So here it goes! See how to carry out customer interviews and what you can learn from talking to your clients.
20 mins readYou may already know why you should warm up a domain before hitting the ‘send’ button and how to do it, and what to do when your domain reputation has gone downhill. But to clear any doubts that may still arise in the curious minds of cold email senders, I thought it’d be a good idea to collect the most common domain questions that our users ask us. So, without further ado, here they are – check out the answers to some of the most common domain questions.
8 mins readA lot has been said about the importance of face-to-face communication when trying to connect with business partners or potential customers. That's why we attend various conferences, meet-ups, and networking events. It's all in the name of forging strong relationships that will push our businesses forward. Networking works perfectly for that, I must admit.
10 mins readIf you’re considering building an internal outbound sales team, it’s a sign that your company levels up. But how do you know this is actually the right moment to hire? And what roles do you need in your team for a start? What’s the difference between SDR and BDR? How to figure it all out? This blog post answers all these questions and sheds some light on how to build a team that is effective and motivated to succeed.
14 mins readIn search of new ways to boost sales these days, many companies have started hosting webinars. For some, it’s uncharted territory and a new challenge to deal with. Others look for smart ways to scale their existing efforts. No matter if you’re a webinar newbie or you already have some experience in this field, a smooth, efficient, and scalable process should be the foundation of your webinar sales funnel. Let me show you how you can leverage the power of automation to generate and nurture your webinar leads until they try your product.
10 mins readCold emailing requires some experimentation and learning by trial and error to get it right, trying out different subject lines or various versions of email copy to see what’s working and what’s not. And there’s no better way to find that out than by A/B testing. Today I have a pleasure to introduce you to A/B tests in Woodpecker, a new feature we’ve just rolled out. First, let’s have a closer look at what elements of your cold email you should test to improve your open and reply rates. And then I’ll show you how to carry out an A/B test step by step based on an example. Here we go.
9 mins readIt's almost a given these days that when a visitor enters a SaaS website, they see a product explainer video embedded into the site. Video explainers are slowly fighting for being on a SaaS web developer's ultimate checklist. It's not unprecedented - I've found some sources supporting the claim that videos increase conversion (here's one of them) or at the very least, the time spent on the site (another study).
6 mins readWe’ve stated many times on this blog that when it comes to cold emailing one solution does not fit all. Especially when you contact prospects from various parts of the world. The approach to cold emails differs slightly from country to country. In order not to commit a cold email faux pas, you should make yourself familiar with an email etiquette of the country you target. Check what nuances you should pay attention to before running your first international cold email campaign.
7 mins read