Woodpecker Blog

Free access to advice on deliverability, cold emailing and more.

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What is Email Validation and How Does It Help Your Email Deliverability?

What is Email Validation and How Does It Help Your Email Deliverability?

One thing that seriously harms your sender reputation is sending emails to invalid addresses, which causes them to bounce back. To avoid that, you should always do email validation before clicking “send”. 

How to send a follow-up email after no response?

How to Send a Follow-up Email After No Response (2025)

Many cold email senders seem to think that a great opening message is what you need to master the outbound email outreach. Well, it is indeed – but it’s also not enough. 

meet people at woodpecker - Kama Wyrwas

Meet the People of Woodpecker vol. 1: Kama Wyrwas

Working from home is a challenge, I think we can all agree. For me as a momager - someone who works as marketing manager for Woodpecker and is also a full-time mom of two wonderful children (those wonderful children are a handful) - this past year proved to be a rollercoaster ride. I have been reminiscing about past times that I have spent at the office. I miss my team, and maybe that’s one of the reasons why I developed this idea of a new content series.

What was 2020 like for us at Woodpecker

What was 2020 like for us at Woodpecker?

Not long ago Twitter asked its users to summarize 2020 in one word. They got thousands of replies, also from some world-famous brands. Adobe replied with “CTRL + Z”, Microsoft Edge with “404”, YouTube responded, “unsubscribe”. We could say “blacklist”. And how would you describe it?

A Short Piece on Human Relations and Technology in the 2020s

A Short Piece on Human Relations and Technology in the 2020s

What realization has 2020 sparked in us? And what conclusions did it bring us to concerning human relations in business? Find out.

How Exit 44 Entertainment Uses Woodpecker to Reach the Right People

Customer Case Study: How Exit 44 Entertainment Uses Woodpecker to Reach the Right People

Do you think that a 42% reply rate, and nearly 100% open rate is impossible to achieve? In some industries, with a small list of carefully selected contacts, if you follow up, test & optimize - this can be done.

Letter from Editor

I come to you with exciting news. Soon we are releasing our new blog. We have put a lot of effort into making our blog better. We changed a lot in terms of the entire look, navigation, and content categorization. It’s the biggest make-over since the blog was released in 2015.