Some of you, dear Woodpecker users, might have already noticed a growing number of improvements here and there inside the app. In this blog post, I’d like to give you a close-up look at a bunch of app updates we’ve rolled out lately and show you how to use them in practice to make the most out of the tool. Without further ado, let’s see what’s new.
5 mins readWhen you’re about to hire an outbound specialist but know zip about cold mailing yourself, you might find yourself stabbing in the dark. Should you hire one specialist or split the job into two positions? Where do you look for candidates? What questions should you ask them to assess if they’ll do a good job prospecting and reaching out to prospective clients? I believe this blog post will help you maneuver through the hiring process and find a good Sales Development Representative to handle cold mailing at your company.
10 mins readGenerating new B2B leads in a crowded online space is a tricky game. With competitors on your trail and constantly modified search engine algorithms, you have to struggle to provide a growing number of visitors to your website each month. And also make sure the traffic is of high quality. But you can also reverse the scenario and instead of waiting for the leads to come to you, you can reach out to them first. What is more, you decide who you want to contact. That’s the idea behind generating sales leads the outbound way. Curious how the process looks like? Read on.
12 mins readWe tend to think about email statistics just from a business perspective. Obviously, we want a 100% open rate and no fewer replies. That would be amazing, wouldn't it? And if it turned out that the majority of replies were positive, we would win. However, the business advantage of getting high email stats is nigh on impossible without taking proper care of email deliverability. Keep on reading to learn how the reply rate affects email deliverability.
10 mins readCold email senders tend to devote a lot of time to carefully craft our opening message, but usually don’t spend even half of it on writing sales follow-ups. Meanwhile, our experience at Woodpecker shows that the majority of prospects reply to the second or the third message from the sequence, and not directly to the first one. So it looks like we should focus on the follow-ups at least as much as we focus on the opening email. Here are 5 crucial rules to keep in mind when it comes to an effective sales follow-up email.
7 mins readCold email copy can make or break your email campaign. A perfectly targeted prospect base won’t guarantee success if your message doesn’t catch their interest. Unfortunately, many cold emails fail to do that. The most common problems with cold email copy that I've come across are the lack of clarity, impersonality, unnecessary wordiness and egocentrism. These things make prospects delete the message without even reading it till the end. In this blog post, I want to share with you some copywriting tips that will help you write more prospect-oriented, valuable and engaging sales emails that will get opened, read and replied to.
15 mins readSo you realized why following-up your prospects is crucial for the effectiveness of your campaign – good for you. But what should an actual sales follow-up email be like? How to tell your prospects ‘hey, I’m still here waiting for you to reply’ without being creepy, or annoying... or both?
10 mins readYou have probably heard about the effectiveness of influencer marketing in a B2C context. Can this strategy also work in a B2B environment? Sure it can. The reason why people trust influencers is that they are regarded as experts and opinion leaders in their field. You can leverage their authority to promote your product or service, and in effect, grow your brand reach to get to new customers. In today’s post, we’ll take a closer look at how to find and get into contact with influencers via email. Is there a recipe for success? Keep reading to find out.
11 mins readA few weeks ago I wrote about how to build an outbound sales pipeline . However, creating a sales pipeline is only one side of a coin. The other one is to manage it effectively, so your customer base keeps growing. The first step to manage your sales pipeline more effectively is to analyze sales reports. A look at your sales stats should give you a hint on where to start. Here’s how you can identify and fix the cracks in your pipeline or remove any possible clogs.
8 mins read