2015-2019 in Review: Where We Were, Where We Are and Where We’re Going

New Year’s Eve is approaching and this means that It’s time for our traditional year-end sum-up. But this time, I’d like to take a little bit bigger step back in time. Back to 2015.

It’s been more than 4 years since Woodpecker kicked off. A lot has happened since then. We built a team of almost 60 people and have more than 2500 customers onboard from around 67 countries and various industries. It’s been a time of intensive development for us.

Let’s see what’s been going on since Woodpecker‘s early days and where we’re now.

4 years of developing and improving Woodpecker

Since Woodpecker was launched back in 2015, we’ve been working hard on making it better and better. We carefully listened to our customers’ needs and tried to add features that would make their workflow as smooth as possible.

So what’s been the major updates?

Campaign folders

This feature made campaign management much simpler. No more getting lost in the campaigns. Now you can segregate them in folders for fast and easy access. Besides, when you have all the campaigns organized in folders, each team member can keep their campaigns in their own separate folders. It makes the searching process much more convenient and saves time.

Also, folders come in handy when you want to conduct some A/B tests. Read this blog post to find out how to use folders for split testing:

Easier Campaign Management in Woodpecker: Campaign Folders >>


This new campaign model allows you to send follow-ups triggered by the action your prospect takes. It means that your campaign can now take two paths according to the prospect’s behavior. That trigger action is the condition that determined what follow-up message will be sent next. One follow-up will be sent if the condition is met, or in other words, when a prospect takes a specific action, and the other one in the opposite case.

This new campaign model adds an extra level of personalization because you can now better adjust the follow-up email content to the prospects’ level of engagement. Also, this is an additional boost to your email deliverability as your email copy is more varied

The If-campaigns are our biggest project since launching Woodpecker itself. They are also an introduction to something even greatest, so stay tuned!

Native Bouncer integration

Bouncer is a built-in tool that allows Woodpecker to send messages only to validated email addresses. It verifies your all prospects’ email addresses right before sending. This way you avoid hard bounces, ensure good deliverability rate and keep your domain safe.

Get to know how it works >>

Native Pipedrive integration

Pipedrive is a preferred CRM for many of Woodpecker users. Therefore we wanted to streamline their work with both tools. Thanks to Pipedrive native integration you can now sync the prospect data and email clicks/opens between Woodpecker and the CRM. Also, your sent emails, clicks, opens and replies, including auto-replies in Woodpecker are all pushed to Pipedrive as ‘Activities’.

Here’s more on how it works in practice:

Announcing Native Pipedrive Integration – Free for Team Pro Users >>

Zapier integration

Thanks to Zapier integration all Woodpecker users at the Team Pro plan can connect Woodpecker to 1500+ apps to automate their workflow even more. Sounds pretty awesome, doesn’t it?

See what you can gain here >>

Native LeadFuze integration

This integration allows you to automatically import your leads from LeadFuze to a campaign in Woodpecker. As simple and fast as it sounds.

Check out this blog post for more details on how it works and some prospecting tips:

Automate Prospecting and Outreach with LeadFuze + Woodpecker >>

4 years of blogging

Woodpecker blog has been created with a goal to share our know-how and experience with those who put their first steps in the cold emailing world. We’ve published more than 200 posts on our blog to date. That’s a whola lotta knowledge for our readers to absorb and put into practice.

We believe that a solid knowledge base is the foundation for successful cold emailing. It’s crucial to have a good understanding of the mechanism behind email automation to achieve good results. That’s why over the years our focus has always been on the topics related to deliverability and the technical nitty-gritty of email automation. Here are some of our most popular blog posts concerning deliverability you shouldn’t miss:

Other pillars of cold emailing we’ve extensively covered on our blog are the email copy and prospecting. Both steps are the absolute cold emailing essentials. Prospecting is the first step to creating a successful campaign. It’s not only about building your contact list but also gathering necessary context for your communication. When you have the necessary information you can get down to writing your email copy. Check these must-read posts to learn more:

This year we wanted to expand the scope of our blog beyond cold emailing and show you how follow-up automation can streamline the workflow across your whole company, not just a sales team. Thus, we’ve covered some of the most common use cases we came across among our customers. Read the below posts to find out what you can use follow-up automation for beside sales:

All in all, in 2019 we’ve published 56 blog posts, covering topics such as:

Cold emailing know-how

Prospect list building

App updates

We’ve also published 2 knowledge-packed ebooks that sum up the topics of email deliverability and sales follow-ups in detail:

These are the must-reads you can’t miss.

Over 2 years of Partner Program

Some time ago we discovered that many of our customers signed up for Woodpecker through a referral from another company or a recommendation from an influencer. That sparked the idea for creating a Partner Program that would unite and support all the Woodpecker evangelists as well as give them an opportunity to grow with us.

The idea of the Partner Program is easy. Every member receives a commission fee for each person who becomes a Woodpecker customer. We track that with unique referral links. When someone buys a Woodpecker.co premium account through your referral link, you will get 20% of each monthly payment we receive from them. That’s a pretty good deal, isn’t it?

Currently, our Partner Program counts over 700 members and grows every month. For some of our partners, it’s a source of steady income. If you’re a consultant, online training instructor, growth marketer, sales professional or a freelancer who is looking for new opportunities, you should definitely give it a try. Go to the Partner Program page to learn more and sign up for it.

Looking forward to what’s coming next!

This has been yet another great year for Woodpecker. Thank you all for being with us! We have some big plans for 2020, so stay tuned!

Happy New Year Y’all!


2018 in Review – The One We Thank You For the Awesome Year

A lot has happened last year. Woodpecker had many feature updates, launches, and overall company growth. Suffice it to say that we have many good things to share with you. I'd love to sum up 2018 at Woodpecker with you today so that we can enter the new year full of fresh ideas. What do you think?

2017 Recap – Thank You for Being with Us

I don't know how it works at your company, but lately, I've realized that at Woodpecker we usually run ahead and we hardly ever have time to look back. And that's a shame, really. Sometimes it's good to look back and realize how far you have gone. That may give you a broader perspective and some fresh energy. I took a look at 2017 and it turns out it has been a fantastic year. It was so thanks to you, our dearest customers, partners, blog readers, and friends. I've put together a little recap here, so you could see for yourselves what we can be really grateful for at Woodpecker.

Why Woodpecker? – How we came up with the name & logo for our start-up

A friend of mine is a musician. He once told me that giving a name to a newly founded band before you even start rehearsing is a bad juju. At least, it’s always appeared to be like that with most of the bands he was supposed to play in. Whenever they came up with an awesome name first, the band hardly started playing together before it was over. So supposedly, a better way is to take an action first, and then try to come up with a name for what you’re doing. I’m not sure if this works the same way for start-ups as it does for bands. But I hope so, cause if it does, it means that we followed the right order with Woodpecker.