A sales process that is automated, scalable and profitable - that's the dream, right? And while that's how it should be, sometimes we focus so much on driving sales, optimizing and scaling that we forget that selling means building a business relationship.
17 mins readIn 2021, we’re still using webinars to connect with our prospects. They’re an economical and scalable way of filling our pipelines with fresh leads. You might’ve hosted several ones yourself and fell in love with this format.
12 mins readA couple of weeks ago Cathy, our CGO and founder of the Woodpecker blog, got a cold email. Big news, right? She gets a lot of cold emails. Well, she gets a lot of bad cold emails. This one was good.
12 mins readSpam traps have been designed to fight against malicious senders. Bad news is, sometimes they might find their way into your prospect list, even if your sender intentions are pure. Good news is, there are ways you can avoid spam traps.
8 mins readThe key phrase in today’s title is business email. You’re practicing business—so be professional. Remember that above all else while considering the best way to end an email, and you shouldn’t go far wrong.
11 mins readCheck what is the accuracy of some of the popular email verification tools, how much they cost, and what are the differences between them.
6 mins readThis time I’ve talked to Patrick Baynes, CEO & founder of Nerdwise - a digital agency with strong focus on lead generation, and one of Woodpecker’s partners.
7 mins readOne thing that seriously harms your sender reputation is sending emails to invalid addresses, which causes them to bounce back. To avoid that, you should always do email validation before clicking “send”.
7 mins readWorking from home is a challenge, I think we can all agree. For me as a momager - someone who works as marketing manager for Woodpecker and is also a full-time mom of two wonderful children (those wonderful children are a handful) - this past year proved to be a rollercoaster ride. I have been reminiscing about past times that I have spent at the office. I miss my team, and maybe that’s one of the reasons why I developed this idea of a new content series.
12 mins read