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A while ago I wrote a blog post about hiring an SDR to handle cold mailing at your company. Today we’ll take a look at another important role in the sales team: a Business Development Representative - and how to hire one. How does this position differ from a Sales Development Representative? Where to find the right candidates? How to determine whether they’ll be good at their job? Use the tips I offer in this blog post and you’ll find the right BDR for your sales team in no time.
What metric gives you the best picture of how successful your cold email campaign is? The open rate tells you how interesting the subject line was for prospects. But opening your email is just half of success. The reply rate indicates how many recipients remained interested enough to read the message and respond to it. But it’s too generic as it also includes the negative replies. So it’s actually the interest level that gives you the best idea of how effective your campaign is as those interested prospects are on the best way to becoming your new customers.
Looking for ideas to level up your prospecting game in 2020? Here you are -- I put together a list of 5 sales prospecting tips worth implementing into your lead generation strategy this year and onwards since I believe they are pretty much everlasting. Get yourself a nice cup of coffee and read on.
You might have heard this joke: ‘What’s the best place to hide a body?’ ‘Page 2 of Google’. While it’s funny, it’s also true. Businesses aim to be at the top of the search, and to get there their websites have to be top-notch. Backlinks are one of the factors that determine the quality of a website. They affect how high your page will show in the search results for certain keywords. That’s why I asked SEO expert Lukasz Zelezny for some pointers on how to get quality backlinks and move your website up in Google.
Not all of your sales leads are equal in terms of quality. Even when it seems that at first glance they match your Ideal Customer Profile. In this article, you’ll learn how to qualify new sales leads from the moment you first reached out to them all the way through to your first call or demo. With this information at hand, you’ll be able to spot which leads aren’t a good fit for your product and whether you should still pursue them or rather shift your focus to more promising contacts.
A couple of weeks ago I got an email from one of our clients. Tom, co-founder of We Are Team Rocket, was offering to share their story: how he and Daniel Edmeades went about creating their own growth marketing agency that now generates up to 79% reply rates for their clients. If you’d like to find out how they combine various channels to get these outstanding results, what unique snippets they use and what their follow-up approach is based on - keep reading.
Some of you, dear Woodpecker users, might have already noticed a growing number of improvements here and there inside the app. In this blog post, I’d like to give you a close-up look at a bunch of app updates we’ve rolled out lately and show you how to use them in practice to make the most out of the tool. Without further ado, let’s see what’s new.