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You put a lot of hard work into preparing your cold email campaign, yet you get poor results. Hardly anyone opens your emails or very few people reply. You start wondering if your efforts actually make any sense. Sounds familiar? Don’t give up just yet, though. I have some solutions to the most common cold email problems you may face.
You set up a cold email campaign and everything seems to run smoothly until you have a look at the statistics and notice a very high bounce rate. This may be a sign that you got blacklisted. First of all - don’t panic. Provided you landed on a blacklist unintentionally, it’s not such a big deal to get yourself off it. What costs much more effort, though, is regaining good sending reputation afterward. But first let me explain to you how blacklists work, why you landed on one and what you can do to get your IP removed from it.
It's about time for another prospecting tool to be reviewed. I was approached by eGrabber's team who proposed to me that they would do a demo of their tool, Management-Finder, to see how it works and how a prospecting team can use it. I invited Luke from the Business Growth Team and we spent some time playing with the tool. It's an unusual app but highly advanced and Luke got very excited about it. He said that he would save a ton of time with this tool. I spoke to Clinton Rozario and his colleagues at eGrabber. Let's find out more about the tool.
Are you skeptical of cold email outreach as a lead generation method? In today's blog post Anastasia Voytehina from CIENCE gives you a handful of good reasons why it can actually be a game-changer for your clients and your own company.
Lately, I've spent some time observing new trends in sales and marketing. I couldn't help but be drawn to "conversational marketing", a novel idea introduced by Drift, a platform that offers all-round solutions for staying in touch with customers and leads. The term itself seemed really interesting to me. After all, cold emailing is a form of starting a conversation, so if something like "conversational marketing" gets blog coverage, it's even better for cold emailing and similar technology that enables brands to stay in touch with their leads. So I popped into a chat with Mark Kilens from Drift who's worked extremely hard on Drift's Conversational Framework. I also reached out to lead generation experts and asked them to say a few words about the rise of chatbots and conversational marketing. Let's see what they had to say about it.
What is more valuable than first-hand advice from companies who grew with cold email outreach? I’ve put together a list of top 5 tips that can help you excel in running email campaigns. Let’s get straight to the point.
Remember the time we reviewed LeadFuze for our prospecting tool review series? Now I can finally announce that Woodpecker has integrated with LeadFuze. And in this guest post, Justin McGill himself will tell you what you can do with the integration. Keep on reading to discover how you can benefit from using Woodpecker and LeadFuze according to Justin.