Woodpecker Blog

Free access to advice on deliverability, cold emailing and more.

Invalid email format

How To Deal With 10 Most Common Insurance Sales Objections

If you sell insurance, then you'll agree there's nothing worse than dealing with sales objections that stop you from writing a new policy. If you want to overcome this, then you've found the right article. Today, David Duford, the owner of BuyLifeInsuranceForBurial.com and the author of three best-selling insurance sales books, will detail his word-for-word rebuttal scripts to defeat the top 10 most common insurance sales objections. Let's get started!

A/B Testing in Email: an FAQ to Clear All Your Doubts

About two months ago Vovik, our Head of Inbound Sales, hosted a live Q&A to share his knowledge of A/B testing in email. We were surprised at how many questions you guys asked! It looks like the topic of A/B tests in email needs to be explained in more detail, so I teamed up with Vovik to provide even more A’s to your Q’s. Check them out below.

How to Set Achievable Sales Targets for an Outbound Sales Team

It’s no secret that outbound sales are a numbers game. Prospecting tactics and strategies are important, but not setting clear and achievable sales targets is like jumping in a taxi with no destination in mind; it’s not so smart and it's simply a waste of money. Today on our blog, we give the stage to Thibaut Souyris, the CEO and Founder of SalesLabs, who will tell you how to set your sales goals so they're ambitious, but achievable.

SaaS User Onboarding Emails: Tools & Strategies to Increase Conversion

It’s impossible to retain 100% of your trial users. In some cases your product turns out not to be the best fit for them, their priorities change or they’re hoping you’ll develop it in a direction that’s just not aligned with your vision. There are other reasons trial users don’t convert, though - ones that you can control.

How to Avoid the SPAM Folder?

When you send out an email, it goes through a series of SPAM-filtering tests that determine whether it will be let through to the inbox. And sure, this doesn’t really stand in the way of your email getting through when you want to just grab a coffee with friends (unless there’s 500 of them and you’re emailing them all at once with the same message), but it might prove problematic when you’re reaching out to prospects or clients and your messages keep being mistaken for SPAM. See how to make sure your emails are getting exactly where you want them to - to the contact’s main inbox.

6 Top Sales & Business Podcasts that You Should Listen to in 2020

Where do you get first-hand knowledge on sales and growing a business? Blogs, YouTube and various courses are probably the Top 3. And how about podcasts? They’ve gained huge popularity these years. No wonder, you can drive your car or train at the gym and learn new things at the same time. I asked Vovik, the Head of Inbound Sales at Woodpecker, and Yuri, the Head of Outbound Sales, to recommend the examples of their favorite sales & business-related podcasts. Here’s the list.

Should I Give My Cold Email Addressee a Way to Opt Out?

Some would immediately say Yes! to putting an unsubscribe link. Some would say No… The answer to this is more complex than it may seem, so whatever your first answer was, you may want to check this article for a non-radical but rather a common-sense approach to an opt-out in cold email.