How Much Does Outreach Cost? The 2024 Outreach Pricing Guide

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If you’ve been in the world of cold outreach for a minute, you know that it can be incredibly effective. When you send the right emails to the right people, you can expect amazing open rates, click-through rates and conversions. However, sending emails from free platforms like Gmail can only get you so far.

Paid tools are the way to go, and one of those is Outreach. And while it is undoubtedly a great tool, when you visit their website, you can’t help but ask – how much does Outreach cost?

Let’s find out.

What is Outreach and what does it do for sales operations?

Outreach is a sales engagement platform that helps sales reps unlock more revenue with the power of AI. In a nutshell, it gives your sales teams an overview of the entire funnel and sales operations and gives you suggestions on what to do and at which point in time.

It starts with cold email sequences and playbooks for reaching out to potential customers based on their characteristics. Once they’re in the pipeline, Outreach lets you do deal management by showing you who is on track to close and who is at risk of dropping out.

You can also create mutual action plans, which helps your sales team get more customers – by allowing the two to collaborate on closed deals. Conversation intelligence guides your sales reps to close more deals, while also allowing opportunities for coaching.

Overall, Outreach has a rich feature set that most sales teams will find invaluable for closing more deals. It can also be a superb tool for customer success managers who need more insights about existing and potential customers.

What is the challenge with Outreach pricing for sales teams?

Finding out the price of this sales engagement platform is anything but easy, because the official website does not say a word about pricing. There are four plans in total and to find the price for each one and whether it is right for you, you really have to get in touch with their sales team.

Outreach pricing

So let’s get into it and compare the plans as well as their cost.

Plans for everyone

This is the cheaper of the two options in Outreach pricing. And even more confusingly so, the “plans for everyone” are split up into two additional plans. So, you have the following:

  • Standard
  • Professional

The main difference is that the Professional plan is more backed with AI capabilities. Both plans offer workflows and full visibility for sales management, API access and premium support.

Outreach pricing

The difference is that the Professional plan comes with AI-powered deal scoring and AI-triggered live content cards, among other things. You also get AI-identified call interactions and topics and improved forecasting thanks to detailed analytics.

The initial price for Standard starts at $100 per user per month, but you may get different quotes depending on how many users you have. And even worse is that you immediately have to commit to an annual contract.

Plans for enterprise

Outreach pricing gets even more complicated, because there is an enterprise tier that comes with additional two plans. So you get four plans in total. Here are the two plans:

  • Enterprise
  • Unlimited

Once you get past the very creative names, you’ll see that Enterprise comes with typical enterprise-level goodies such as HIPAA compliance, advanced controls for user access, and features such as Outreach Data Sharing – which essentially gives access to the same information to everyone.

Outreach pricing

And as its name suggests, Unlimited comes with unlimited everything. This means org instances, environments, API calls, voice calls, listener licenses, and more.

We can’t tell you how much either of the two plans cost because we found nothing in our research in terms of this part of Outreach pricing.

The icing on the cake – implementation and onboarding costs

No matter which plan you choose out of the four available ones, you’re going to have to pay for implementation. And if you weren’t looking for a great alternative to, this might get you started in that direction.

Implementation is going to set you back at least a one-time fee of $1,000, with some customers stating that Outreach asked for up to $8,000 for implementation and onboarding.

And considering the fact that you already have to pay for a year up front, this makes Outreach a pretty pricey solution. Especially if you use some other CRM tool in combination, such as Salesforce, which can be very expensive too.

Is pricing the only issue with this sales engagement platform?

Outreach pricing is one of the many reasons why sales teams are looking for alternatives to this tool.

We touched upon integrations, which are immensely important for sales automation and achieving maximum effectiveness from your software. Outreach only integrates with five CRMs. If you want an integration with something like Zoho CRM, tough luck.

The second biggest issue with this software is how overly complex it is. Your salespeople most certainly won’t need every functionality in the app, despite paying loads of money for it. But costs aside, onboarding and training can easily take a few months. So, you better prepare cash for the implementation fee.

And if you get stuck, you have to get in touch with the customer support, which is notoriously slow to respond.

Should you purchase an subscription?

That depends. If you have an enterprise team with a large number of salespeople, you need AI features and personalization and you can afford the heavy price tag, then Outreach is for you. Also, if you don’t mind using one of the five CRMs that have an integration with this tool.

If you don’t need the complex features, you need something more affordable and user-friendly and you don’t care for being forced into an annual contract, you should look at some Outreach competitors instead. – the better Outreach alternative

Sales engagement platforms don’t have to have complex or hidden pricing. At Woodpecker, we give you the tools you need to turn cold leads into customers with cold email marketing. But it’s not just that.

Woodpecker allows you to create personalized, custom campaigns for your email marketing lists and turn prospects into buyers. Segment your leads, split test your campaigns and send cold emails get new sales.

But it’s not just about a single email. Woodpecker’s Sales Assistant allows you to create entire campaigns in our dashboard. If the first email does not get a response, you can create automation workflows to help your sales team get more deals and meetings.

Speaking of automation, Woodpecker delivers in one key area where Outreach does not – integrations. At the moment of writing, there are nearly 40 integrations with popular email marketing, CRM, scheduling and automationt tools. Don’t reinvent your existing tech stack – we fit right in.

While Outreach caters to enterprise in-house teams, Woodpecker has a plan called Agency, suited for agencies managing many clients at once. Do effective cold email outreach for multiple clients from a single dashboard!

You can also use AI video to create personalized, AI-crafted videos to engage prospects and convince them to convert.

The best part is – the pricing is super easy to understand. Starting at $29 per month for 500 contacts, Woodpecker makes easy work of sequencing and cold outreach.

Ready to get started? Grab your free trial today!


What is the role of sales managers in the sales process?

Sales managers play a crucial role in the sales process by overseeing the sales reps and sales development reps, setting sales goals, managing the sales pipeline, and ensuring that the team meets its targets. They also conduct sales meetings to review performance and strategize on improving sales outcomes.

How can a sales outreach tool benefit sales reps?

A sales outreach tool can benefit sales reps by automating and streamlining their outreach efforts, allowing them to reach more prospects efficiently. These tools often include features like email outreach software and dialers, which enhance communication and help reps manage their time more effectively.

What are sales engagement tools, and how do they improve sales?

Sales engagement tools are platforms that help sales reps interact with prospects and existing customers more effectively. They provide functionalities such as email tracking, call recording, and automated follow-ups, which improve the quality of engagements and increase the likelihood of closing deals.

Why is pipeline management important for account executives?

Pipeline management is important for account executives because it helps them gain visibility into the sales process, track the progress of deals, and identify potential bottlenecks. Effective pipeline management ensures that deals move smoothly through the sales pipeline and that sales targets are met.

What features should you look for in an email outreach software?

When selecting email outreach software, look for features such as automated follow-ups, template management, email tracking, and integration with CRM systems. These features help sales reps and sales development reps enhance their outreach efforts and maintain consistent communication with prospects.

How can sales tools enhance the performance of sales teams?

Sales tools, such as CRM systems, sales outreach tools, and engagement platforms, enhance the performance of sales teams by providing them with the resources and data they need to engage prospects effectively, track sales activities, and close deals more efficiently. These tools also offer deal insights and performance analytics.

What is the benefit of using an outreach platform on a per user basis?

Using an outreach platform on a per user basis allows companies to scale their sales operations cost-effectively. This model ensures that they only pay for the users who actively use the platform, making it easier to manage expenses and allocate resources based on the team’s needs.

How do sales meetings contribute to the success of the sales pipeline?

Sales meetings contribute to the success of the sales pipeline by providing a forum for sales managers, account executives, and sales reps to review progress, discuss strategies, and address challenges. Regular meetings ensure that the team remains aligned on goals and can collaboratively work on moving deals forward.