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Graphs, metrics, statistics, reports… Are you having trouble connecting all of the data in a way that truly demonstrates the value of your services to your clients? You might be uncertain as to how many details your reports should contain or which metrics are most important. And even if you have the right selection of metrics, you might still struggle to organize them in a logical order.
We get bombarded every day and half the night with endless requests for our time and attention. And even when we let our guard down for a second and open an email, click on a link or respond to someone somehow trying to get us to listen to them, we are conditioned to expect that 99% of these contacts are insincere, superficial and temporary.
Finding new clients is - not surprisingly - one of the top priorities agencies have. But it's after you've closed the deal that the next challenge comes up. And it's not a small one!
In the early days of your career, it's much better to learn from the experience of others than to figure it all out on your own. After a few years, if you’re persistent, you’ll become an expert in your chosen field, and that's when many people start thinking: “As an expert, I can sell my service on my own behalf instead of working for someone else.".
Here’s your mission, should you choose to accept it. Write a brief email to someone who doesn’t know you and who is not expecting to receive anything from you and persuade them to do something that you ask.