11 Top B2B Cold Email Templates to Win New Business in 2024

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As marketing budgets are drying up and the economy is still under the weather in 2024, there is one channel that remains safe – email. In fact, in 2024, 37% of brands plan to increase their email marketing budget. With over 4 billion daily email users, there is plenty of money to be made. And the best way to get started? Cold emails.

Cold emailing is a great way to engage with prospects and talk about their pain points. But if you’re just starting out, you may not know what really works in cold email. The great news is, there is a shortcut to cold email outreach – using cold email templates.

Today, we’re going to show you some great examples you can copy and learn from.

What are cold sales email templates?

B2B cold email templates are email messages that are about 90% done and ready to use. These are customizable messages where the sender (a sales team or a sales rep) has to change a few key details to make the message more compelling.

The reason why many companies use B2B cold email templates is that they are proven to drive engagement and sales in a certain industry or with a certain buyer persona. For sales reps, these templates save time and money because they don’t have to create new emails from scratch.

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Cold email best practices

Cold email outreach is a lot more than grabbing a template, changing the email subject line adding a prospect’s company to the intro, and then calling it a day. Before we get into some useful cold email templates, let’s discuss a few ground rules for using cold emails properly.

Write amazing subject lines

Your average recipient gets hundreds of emails every day. You have to stand out and win their attention, competing with brands they know and trust. And this is the first time they see your name.

The best way to do that is to put in extra effort and create a captivating email subject line. Most people skim emails and disregard what does not interest them and subject lines are the first filter.

Make the subject line short and catchy and mention their pain point. For example “Triple your sales without increasing ad spend” is a good cold email subject line, as opposed to “We can help you run better ads”.

If you’re writing cold emails from scratch, you should spend about half the time finding your ideal subject lines.

Keep your cold emails short

The ideal sales email is between 50 and 125 words long. Once you know the appropriate person to reach out to and their pain point, you may feel like you could write a book on how you can help.

The problem is once again that you are fighting for their attention and you have seconds to grab it. The best cold emails are short and to the point. Your main aim is to get them to click and book a demo or a quick call, purchase or whatever your desired action may be.

Personalize according to different criteria

B2B cold email templates are just a starting point. One template may work on one person but get no results from someone else. The key to using cold email templates effectively is personalization.

Some of the things you can change in the B2B cold email templates include:

  • different pain point
  • the location and the size of the company
  • the industry of your prospect
  • the type of product you’re offering
  • the type of social proof you include in the cold email

You can take one B2B cold email template and make several variations and segments to increase your chances of success.

Use one call to action and make it count

You’ve described the prospect’s pain point and got them to read your cold email until the end, congrats. At this point of the cold sales email template, you need to drive them to take action. The key is in choosing one call to action and making it super easy to understand.

For example, booking a free demo, grabbing a free trial of a product, jumping on a quick call or something along those lines. Based on the suggested value proposition from the beginning of the email, choose an appropriate CTA.

Always follow up

The average cold email campaign consists of a handful of emails, not because the first one in the series was poor. It’s because it takes a handful of follow-ups to get noticed by your prospects.

When you prepare a cold email outreach campaign, create at least 4-5 follow up emails after your first one. Thanks to modern tools such as Woodpecker, you can automate both the initial email and the follow up email so all it takes is creating them once.

Get your emails from legitimate sources

You can’t just hop into any prospect’s inbox and expect great results. There are laws such as GDPR and PECR, protecting email recipients and ensuring that bad senders get punished. For you as the company sending cold emails, this means that ideally, you should send to addresses that gave you their consent first, which kind of defeats the purpose of cold email.

Instead, you can use lead generation services that give you targeted lists of email addresses in your industry and niche.

Whatever you do, do not scrape domains to get addresses from them because you risk not only going to spam, but also getting sued.

The best B2B cold email templates you can use today

Here are some cold outreach email templates that you can use on your target audience today – after doing the right amount of personalization to get the reader genuinely interested in your message.

The sales email to book a demo

Subject: Elevate Your [Specific Business Process] with [Your Product/Service]

Hi [Prospect’s Name],

I hope this message finds you well. I’m reaching out because I’ve been impressed with [Prospect’s Company] and its commitment to [specific goal or value].

I believe we can significantly enhance your [specific business process] at [Prospect’s Company] with our innovative [Your Product/Service]. Our solution has successfully [mention a relevant success story or benefit] for [similar companies/industries].

Could we schedule a brief 15-minute demo to show you how [Your Product/Service] can streamline your operations and boost [specific outcome]? Please let me know a time that works for you, and I’ll make sure to accommodate.

Looking forward to the opportunity!

Best regards,

[Your Full Name] [Your Title] [Your Company] [Your Contact Information]

The free trial email that uses a PAS copywriting formula

Subject: Boost Your Efficiency Now with [Your SaaS Tool] – Exclusive Free Trial Inside!

Hi [Prospect’s Name],

Struggling to [specific pain point]? We understand, and we have a solution. Introducing [Your SaaS Tool], the game-changer in [industry/segment].

🔍 Identify the root cause of [specific challenge] 🚀 Streamline processes effortlessly 💲 Maximize ROI with our cost-effective solution

We’re offering an exclusive free trial to showcase how [Your SaaS Tool] can transform your operations. Experience the power firsthand and witness the impact.

Ready to revolutionize your approach? Click [here] to start your free trial now.

Don’t let inefficiencies hold you back – elevate your game with [Your SaaS Tool]!

Best, [Your Full Name] [Your Title] [Your Company] [Your Contact Information]

The gated content cold email

Subject: Unlock Insider Insights: [Industry] Whitepaper Reveals Strategies for Success

Hi [Prospect’s Name],

Ever wondered how top-performing companies in [Your Prospect’s Industry] stay ahead? Our latest whitepaper, “[Title of Whitepaper],” holds the answers.

🚀 Gain exclusive insights into industry trends 🔍 Learn strategies to outpace competitors 💡 Implement proven tactics for success

Ready to elevate your game? Grab your free copy of the whitepaper now: [Link]

Don’t miss out on the knowledge that could reshape your approach. Click [here] and revolutionize your [specific area of interest] strategies.

Best, [Your Full Name] [Your Title] [Your Company] [Your Contact Information]

The AIDA framework email asking the prospect for a brief call

Subject: Unlock Peak Performance: Your Exclusive Invitation to a Live Demo

Hi [Prospect’s Name],

Exploring ways to enhance your [specific process]? Look no further.

I’m excited to introduce [Your Product], a game-changer in [industry]. Witness firsthand how it can effortlessly [key benefit] for your team.

Can we schedule a brief demo at your convenience? This isn’t just about features – it’s about transforming the way you [specific outcome].

Reply with your availability, and let’s explore the potential together.

Best, [Your Full Name] [Your Title] [Your Company] [Your Contact Information]

The “quick question” email template

Subject: Quick Question for You – Can We Connect?

Hi [Prospect’s Name],

I hope this message finds you well. I was impressed by [specific achievement or recent news about the prospect’s company] and wanted to reach out.

I have a quick question that aligns with how successful teams like yours are [achieving a specific goal]. Could we schedule a brief 10-minute call to discuss? Your insights would be incredibly valuable.

Let me know a time that suits you, and I’ll make sure to keep it concise.

Looking forward to connecting!

Best, [Your Full Name] [Your Title] [Your Company] [Your Contact Information]

The third-party connection cold email template

Subject: Introduction Through [Mutual Connection’s Name]

Hi [Prospect’s Name],

I trust this message finds you well. My name is [Your Full Name], and I’m reaching out because of our mutual connection, [Mutual Connection’s Name]. They spoke highly of your expertise in [specific industry/area].

I’m fascinated by the work you’re doing at [Prospect’s Company] and would love the opportunity to connect. [Mutual Connection] mentioned you’re involved in [relevant area], and I believe there might be some valuable synergies between our efforts.

Would you be open to a brief call next week? I’m confident our discussion could lead to some exciting possibilities.

Looking forward to your response!

Best, [Your Full Name] [Your Title] [Your Company] [Your Contact Information]

The “finding the right person” cold email template

Subject: Navigating the Right Path at [Prospect’s Company]

Hi [Prospect’s Name],

I trust this finds you well. I recently had a great conversation with [Contact’s Name] at [Prospect’s Company] about [specific topic or project]. They spoke highly of your team’s innovative approach.

I’m eager to explore potential synergies and discuss how our [Your Product/Service] aligns with your goals. Could you kindly direct me to the right person responsible for [relevant area]? Your guidance will be immensely valuable.

Looking forward to connecting the dots and continuing the conversation.

Best, [Your Full Name] [Your Title] [Your Company] [Your Contact Information]

The BAB framework cold email template

Subject: Seamless Collaboration for [Prospect’s Company]

Hi [Prospect’s Name],

I hope this message finds you well. Following a positive discussion with [Contact’s Name], it became clear that [Your Product/Service] aligns perfectly with [Prospect’s Company] goals.

Now, to ensure our solution seamlessly integrates into your workflow, I’d like to connect with the individual responsible for [specific area]. Their insights will be invaluable in tailoring our offering to your unique needs.

Could we schedule a brief call or meeting this week to pinpoint the right collaborator? Your guidance will greatly contribute to a streamlined and efficient partnership.

Looking forward to your response!

Best, [Your Full Name] [Your Title] [Your Company] [Your Contact Information]

The event promotion cold email template

Subject: Elevate Your Business: Exclusive Invitation to [Event Name]

Hi [Prospect’s Name],

Get ready for a game-changing experience! We’re thrilled to extend an exclusive invitation to [Event Name], a must-attend B2B gathering where industry leaders converge to share insights, foster connections, and spark innovation.

📅 Date: [Event Date] 📍 Venue: [Event Location]

Join us for engaging keynotes, interactive workshops, and unparalleled networking opportunities. Whether you’re looking to stay ahead of industry trends or forge valuable partnerships, [Event Name] is the place to be.

RSVP now to secure your spot and unlock the doors to new possibilities. Don’t miss out on this chance to elevate your business.

Best, [Your Full Name] [Your Title] [Your Company] [Event RSVP Link]

The competitor’s product B2B cold email template

Subject: Outperform [Competitor’s Product] with Our Cutting-Edge Solution

Hi [Prospect’s Name],

I hope this finds you well. I noticed your interest in [Competitor’s Product and Company Name]—a solid choice. However, what if I told you there’s a solution that not only matches but surpasses its capabilities?

Our [Your Product and Company Name] is engineered to not just meet industry standards but redefine them. We’ve taken the best features of [Competitor’s Product] and elevated them, delivering unmatched performance, scalability, and user experience.

Curious to see how? Let’s schedule a brief call to explore how [Your Product] can revolutionize your [specific goal] strategy.

Ready to outperform the competition? Reply with your availability, and let’s dive in.

Best, [Your Full Name] [Your Title] [Your Company] [Your Contact Information]

The “you’ve visited our website” cold email template

Subject: Seize the Moment: Exclusive Free Trial Awaits You!

Hi [Prospect’s Name],

I hope this message finds you well. It came to my attention that you recently explored our website, and I wanted to reach out personally.

Your interest in [Your Product] didn’t go unnoticed. To help you experience the full potential, I’d like to offer you an exclusive free trial. It’s the perfect opportunity to explore the features firsthand and witness the impact on your [specific goal].

Ready to take the next step? Simply click [here] to start your free trial now.

Looking forward to your success with [Your Product]!

Best, [Your Full Name] [Your Title] [Your Company] [Your Contact Information]

Wrapping up

Writing cold emails that get to the right person and solve the right pain point can feel like it’s incredibly difficult. B2B cold emailing becomes a lot easier when you use tried and tested cold email templates, but that’s just one part of the story.

You also need a reliable tool that automates the cold outreach process and allows you to get to the right inbox, every time. With Woodpecker, you can make cold emails simple and get the kind of results that email marketers dream of.

Grab your free trial of Woodpecker and start reaching your ideal customers today!


How to cold email for B2B?

For effective B2B cold email, personalize the subject line, include your company name, mention relevant industry references, and add social proof to build credibility.

Is B2B cold email legal?

Yes, B2B cold email is legal, provided it complies with applicable regulations and includes clear consent and unsubscribe options.

Do B2B cold emails work?

B2B cold emails can be highly effective when they are well-targeted, use compelling subject lines, and demonstrate value through social proof.

How to write B2B emails?

Write B2B emails with a clear subject line, introduce your company name early, and incorporate social proof to enhance trust and engagement.