Woodpecker Blog

Free access to advice on deliverability, cold emailing and more.

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What to Write in an Opening Message to Ace Cold Outreach

This is the blog post for cold email newbies. Or those of you who want to try something new with email outreach but lack inspiration. I'd like to propose that we rethink the ways of writing an opening message.

GDPR for Product Owners and Developers

GDPR has been a big boom for us all. While browsing the Internet, we can easily find a lot of info about what GDPR is, who and what it applies to, and what requirements we should meet as companies in order to comply with the regulation. But for many of us in the Internet industry, there’s still the question of HOW we should actually apply it to our product.

What is GDPR-encryption and Why Did We Add It?

Woodpecker has committed itself to help you comply with the General Data Protection Regulation as evident in the GDPR compliance available on the main website. To deliver on that promise, we’ve recently added a new feature to the Woodpecker app. A feature that makes it easier for you to run a GDPR-compliant email campaign and safely process personal data of your prospects in Woodpecker.

How to Use Personalized Emails to Improve SaaS Customer Retention

If you're in a SaaS business as we are, you know that you need the right strategy to deal with churn. Etienne Garbugli from Highlights, new software that uses a subscription model, wrote a guest post for the Woodpecker blog. All about using email for customer retention.

Customer Case Study: A Peek Inside Imaginaire Digital Agency’s Cold Email Strategy

Two weeks ago I was approached by one of our customers, offering to share their experience using Woodpecker. I knew I wanted to hear their story, so Seb and I collaborated on this customer interview you're about to read. Here it is. Learn how one of our customers - Imaginaire Digital uses email automation to send multi-touch campaigns, how they went about it, and what kind of results they usually get.

What Did We Talk About in our Webinar about GDPR Basics?

Not so long ago, I shared with you how our outbound sales team searches for prospects on Quora and what they write in an email. Today, I'd like to present you one of our webinars, and at the same time, teach you more about GDPR.

Which Social Media Channels Can Boost Email Outreach and How?

A while back I wrote a blog post about taking care of the way you present your brand online before you start an email outreach campaign. In this one, I wanted to build on that idea. I prepared a little guide for you on strengthening your brand by working hard on your social media profiles.