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The Power of Explainer Video: How to Convert Inbound Leads Into Sales Vol. 5
It's almost a given these days that when a visitor enters a SaaS website, they see a product explainer video embedded into the site. Video explainers are slowly fighting for being on a SaaS web developer's ultimate checklist. It's not unprecedented - I've found some sources supporting the claim that videos increase conversion (here's one of them) or at the very least, the time spent on the site (another study).
What to Pay Attention to While Generating International B2B Leads?
We’ve stated many times on this blog that when it comes to cold emailing one solution does not fit all. Especially when you contact prospects from various parts of the world. The approach to cold emails differs slightly from country to country. In order not to commit a cold email faux pas, you should make yourself familiar with an email etiquette of the country you target. Check what nuances you should pay attention to before running your first international cold email campaign.
Why Emails Bounce Back: 10 Most Common Issues
A lot of factors come into ensuring email deliverability. As salespeople, we’d like to believe that being caught up on email protocols (SMTP, POP3 or IMAP), creating a converting subject line and relevant content is enough to make sure every email finds its reader. Unfortunately, the reality is different — even when it seems like you’ve done everything the right way, bounce rates are still through the roof. In this guest post, Andriy Zapisotskyi, a Growth Manager at Mailtrap.io is going to take a closer look at email bounces — their most common two kinds and the reasons behind them.
How to Hire a BDR to Boost Sales at Your Company?
A while ago I wrote a blog post about hiring an SDR to handle cold mailing at your company. Today we’ll take a look at another important role in the sales team: a Business Development Representative - and how to hire one. How does this position differ from a Sales Development Representative? Where to find the right candidates? How to determine whether they’ll be good at their job? Use the tips I offer in this blog post and you’ll find the right BDR for your sales team in no time.
AI-powered Interest Level: Automatic Way to Measure Your Campaign’s Success
What metric gives you the best picture of how successful your cold email campaign is? The open rate tells you how interesting the subject line was for prospects. But opening your email is just half of success. The reply rate indicates how many recipients remained interested enough to read the message and respond to it. But it’s too generic as it also includes the negative replies. So it’s actually the interest level that gives you the best idea of how effective your campaign is as those interested prospects are on the best way to becoming your new customers.
5 Tips for Effective Sales Prospecting in 2020
Looking for ideas to level up your prospecting game in 2020? Here you are -- I put together a list of 5 sales prospecting tips worth implementing into your lead generation strategy this year and onwards since I believe they are pretty much everlasting. Get yourself a nice cup of coffee and read on.
How to Get Quality Backlinks for Your Website?
You might have heard this joke: ‘What’s the best place to hide a body?’ ‘Page 2 of Google’. While it’s funny, it’s also true. Businesses aim to be at the top of the search, and to get there their websites have to be top-notch. Backlinks are one of the factors that determine the quality of a website. They affect how high your page will show in the search results for certain keywords. That’s why I asked SEO expert Lukasz Zelezny for some pointers on how to get quality backlinks and move your website up in Google.