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Bulk emailing has been the marketing backbone for businesses of all shapes and sizes. It’s fast, scalable, and doesn’t drain your budget. But let’s face it: blanket emails tossed out like confetti at a parade just don’t cut it anymore.
Before cold outreach became the hot new thing, marketers used something called mail merge. This simple approach combined Google Sheets and Gmail to send out a large number of emails with some level of personalization.
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If you look at it, outreach is both an art and a science. Yet, for many busy marketers, challenges like low response rates, poorly targeted lists, or inconsistent follow-up can slow progress and drain resources.
In cold emailing, every message is a chance to spark interest, build a relationship, and convert a prospect into a customer. Marketers often face a strategic dilemma: should they invest the time to craft hyper-personalized emails or lean on the efficiency of automation to reach a larger audience?
When it comes to B2B outreach, marketers and founders are often torn between two powerhouse channels: LinkedIn and cold email. So which one actually works better? We asked several experts from different industries to share their take—based on results, not just opinions.