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It’s impossible to retain 100% of your trial users. In some cases your product turns out not to be the best fit for them, their priorities change or they’re hoping you’ll develop it in a direction that’s just not aligned with your vision. There are other reasons trial users don’t convert, though - ones that you can control.
When you send out an email, it goes through a series of SPAM-filtering tests that determine whether it will be let through to the inbox. And sure, this doesn’t really stand in the way of your email getting through when you want to just grab a coffee with friends (unless there’s 500 of them and you’re emailing them all at once with the same message), but it might prove problematic when you’re reaching out to prospects or clients and your messages keep being mistaken for SPAM. See how to make sure your emails are getting exactly where you want them to - to the contact’s main inbox.
Where do you get first-hand knowledge on sales and growing a business? Blogs, YouTube and various courses are probably the Top 3. And how about podcasts? They’ve gained huge popularity these years. No wonder, you can drive your car or train at the gym and learn new things at the same time. I asked Vovik, the Head of Inbound Sales at Woodpecker, and Yuri, the Head of Outbound Sales, to recommend the examples of their favorite sales & business-related podcasts. Here’s the list.
Some would immediately say Yes! to putting an unsubscribe link. Some would say No… The answer to this is more complex than it may seem, so whatever your first answer was, you may want to check this article for a non-radical but rather a common-sense approach to an opt-out in cold email.
In this article, Erkki Muuga, the creator of WebinarSoftware.org, will take a closer look at how to use webinars as a powerful and versatile tool to grow your SaaS product. Yep, webinars are more than just a great lead generation channel. They are also an effective way to engage your new and existing users, teach them how to get the most value out of the product, reduce customer churn, as well as establish your brand’s credibility and thought leadership in your niche. There's more to good old webinars, than meets the eye. Let's see.
When you’re getting ready to start sending cold emails, the first thing you should do is set up a separate domain and mailbox that you’ll use only for cold outreach. This is a necessary step mainly for your domain’s safety reason, but also it allows you to handle the responses from prospects more effectively because they won’t mix with other business emails you receive. So without further ado, here's a nutshell guide on how to correctly set up a separate domain and mailbox for cold emailing.
It's always interesting for me to see how our customers use Woodpecker - and what exactly do they use it for. Is it just for generating leads? Spoiler: no, it's not.