Black Friday 2021: Automation Tools That Will Help You Drive Sales

Mateusz Supel
Black Friday - sales automation tools

Sales automation tools are a huge time-saver.

While there are no one-size-fits-all solutions, there’s enough choice to pick one that will be just right for you.

And sometimes you can get them for less – like this Black Friday season.

Take a look of some of the offers I’ve collected for you.


Let’s start with a tool that will help you to build a prospect list.

Leadpresso is a source of potential clients for digital agencies and SaaS companies in over 30 countries.

With over 3000 categories and many unique filters, you can be sure you’ll find the best leads for your campaigns.

Their database is organized around the largest channel small and medium businesses use to market themselves and communicate with customers – Facebook Business Pages.

To make it really work, this data is enriched thanks to using more than 50 sources like websites of businesses, other social networks, ad networks, and others.

Leadpresso’s Black Friday offer

For the first time, Leadpresso offers its services without a subscription plan. You can purchase a different number of credits and use them whenever you want.

For more lead-hungry clients, Leadpresso is exclusively offering a Black Friday deal, where you can get 1-year access to their Unlimited plan.

When: the offer is already available and will last until Cyber Monday (29th November).

Where: you can get it here.

How Leadpresso works with Woodpecker

You can find the leads matching your criteria once you log into Leadpresso and in just a few clicks you can export them to Woodpecker. Start contacting them with highly personalized email campaigns using this native integration.


“A search engine for leads”, LeadFuze collects professional data of potential customers and allows you to build a high-quality list for outbound marketing activities.

This year, LeadFuze prepared an interesting Black Friday offer. It’s a Done-For-You + Unlimited credit plan for the end of year promotion.

The cost is 750$/month with 1 year commitment. LeadFuze also offers to help get everything set up for you.

Where: You can get this offer here.

How LeadFuze works with Woodpecker

With just a few clicks, you can send your lists automatically straight to your campaigns in Woodpecker using the native integration between the tools.


Bouncer is an email verification tool that helps you protect your domain reputation, lower bounce rate and increase deliverability.

This Black Friday, Bouncer is offering 30% extra credits with every pay-as-you-go purchase.

When: the offer is valid between 26th and 29th Nov 2021. No code needed.

Where: you can use the offer here.

How Bouncer works with Woodpecker

Bouncer is natively integrated with Woodpecker and it’s available for all Woodpecker users, no matter what add-ons and how many slots you’re using.

Every time you send a campaign, your prospects’ email addresses are verified with Bouncer just before the emails are sent out.

Your messages won’t get sent to expired, fake or misspelled email addresses.

But if you’re not a Woodpecker user and would like to try Bouncer, now might be just the time to do so – especially if you want to get a little bit more extra than their usual offer.


Pipedrive is a sales CRM and pipeline management software.

It can be used to manage your leads and deals, track communication, supply you with insights and reports, help you to automate and grow and it can be also integrated with your favorite sales-boosting apps.

Pipedrive will also be offering a Black Friday promotion this year.

Existing customers can embark on deals prepared for two plans:

  • Essential: 45-day free trial Growth package: Advanced + Leadbooster + Smart docs
  • Advanced: 45-day free trial Scale package: Professional + LeadBooster (no Smart docs as it’s included on professional)

How Pipedrive works with Woodpecker

The native integration merges the contact bases between your favorite CRM and Woodpecker to streamline your workflow. You don’t have to transfer leads manually.


We’ll also be offering a Black Friday offer this year.

It’s a 20% discount for the first 6 months for all new customers.

No matter what add-ons you choose, you’ll pay 20% less – all you’re going have to do is to sign up via a dedicated link and upgrade to a premium subscription.

When: You’ll be able to sign up between 25th and 30th November.

Where: Our Black Friday offer is already here! You can check it out under this link.

Why would you try it out?

To get a reliable cold email tool that helps you with multichannel outreach and has top deliverability – and integrates with all of the solutions listed in this article.


Nerdwise is a marketing agency that helps sales teams to shorten every stage of the buying process.

They provide an all-in-one sales enablement solution – the clients get VIP access to list generation, campaign management, lead scoring and coordinated marketing activities.

Nerdwise is offering a 50% off the first month of service for new clients.

When: the offer stands from now till 1 January 2022.

Where: in order to get Nerdwise’s Black Friday offer, contact the team via their website.

How Nerdwise works with Woodpecker

Apart from being Woodpecker’s partner, Nerdwise’s platform is natively integrated with our tool. You can connect your Nerdwise account to Woodpecker to enable lead scoring within the Nerdwise dashboard and enrich your workflow with data.


Salesmsg allows you to communicate with leads and customers via texting.

With an easy dashboard you can send, receive, and manage text message conversations online or on the go.

This year, Salesmsg is changing their pricing, so now’s the best time to lock in a lower price subscription.

To use the offer, you need to sign up for their 14-day trial and upgrade to an annual plan before 30th November.

After that your monthly price won’t change, but the price of additional message credits will be going up.

When: the offer ends on 30th November.

Where: via this link.

How Salesmsg works with Woodpecker

You can connect Salesmsg with Woodpecker via Zapier and run multichannel campaigns. Add new Salesmsg contacts to Woodpecker, update them or send text messages to the interested prospects without any hassle.


LiveWebinar is a platform that caters to all webinar needs, from live and evergreen webinars to online meetings and big virtual events.

This Black Friday, LiveWebinar is offering a 20% discount for one subscription period.

The promotion is combined with their default annual account discount, which allows you to get an attractive price on long-term purchases of PRO and BUSINESS accounts. This is a unique opportunity to gain access to the annual BUSINESS account, which allows you to create events attended by up to 500 people and use functionalities that allow you to monetize your webinars.

When: now until 2nd Dec 2021

Where: if you would like to get this great deal, click here and select the plan you’re interested in. In the payment summary, click on the “Redeem code” option and enter.

How Woodpecker works with webinar tools?

See how you can use Woodpecker with webinar tools to boost your webinar ROI.

Haven’t found what you’re looking for?

Try browsing through these lists:


First off – a list of Black Friday offers for SaaS tools prepared by Brand24. You can browse through such offers as CallHippo, Calamari and their own.

Go to the list.


SMSAPI gathered a list of Black Friday offers from their partners from around the world. They focused on marketing tools. On their list you’ll find discounts for such software as Prowly,, and – of course – SMSAPI.

You can check the list here.


This package of great Black Friday Saas deals was prepared by CallHippo. You can pick a Saas product such as Pixpa, SocialPilot or ExpertRec.

Browse through the list.


Next up – a list of Black Friday offers for SaaS tools prepared by SocialBee. You can browse through discounts for tools such as SocialBee, Zendesk, InstaChamp and Userpilot.

See the list here.

Brainy Bees

Brainy Bees curated a list of Black Friday offers for SaaS tools. Check their list for deals on software like LiveWebinar, Chanty, and Mediatoolkit.

Here’s the list.


EngageBay collected offers from many Saas companies. Here are a few examples of the tools you’ll find there:, BuzzSumo and SocialPilot.

Browse through the deals.

Startupy Talky

Startup Talky lists 150+ Black Friday SaaS deals, categorized into web dev, sales & marketing, designing, and productivity tools. Take a look around – I’m sure you’ll find one for you.

Here are some of the tools you’ll find there: SEMRush, Decktopus and Encharge.

Check the list here.


SoftwareSuggest, a platform that allows businesses to discover, review, compare and shortlist the right software, created a huge list with Black Friday and Cyber Monday software deals. Among them you’ll see tools like Sendinblue, Messenger Bot or EmailListVerify.

The offers are available till 30th November.

Check the Black Friday deals.


Over to you – did any of the offers catch your eye?