Send first 50 emails for free
Try Woodpecker for 7 days
Free access to advice on deliverability, cold emailing and more.
Try Woodpecker for 7 days
We get bombarded every day and half the night with endless requests for our time and attention. And even when we let our guard down for a second and open an email, click on a link or respond to someone somehow trying to get us to listen to them, we are conditioned to expect that 99% of these contacts are insincere, superficial and temporary.
The strongest method you can use to get feedback for your business is an online survey. Asking for feedback is, of course, the first and simplest step. The actual challenge, whether sending customers or employers a survey, is getting them to participate.
If you’re a salesperson for a SaaS company, you know very well how many leads try your product every month but don’t become customers. I asked SaaS onboarding specialist Aaron Krall to share his insights on how to reignite conversations with leads who didn't convert, and added them to the ebook I wrote - How to Grow SaaS with Email. Today I’d like to share the chapter on our blog.
In December 2020 I did this webinar with top SaaS user onboarding expert Aaron Krall. During the webinar, Aaron analyzed the signup process of Villo, a visitor check-in software. Then, I asked him to go through their onboarding email sequence and use it to talk about what a high-converting onboarding email sequence should look like.
In 2021, we’re still using webinars to connect with our prospects. They’re an economical and scalable way of filling our pipelines with fresh leads. You might’ve hosted several ones yourself and fell in love with this format.
When organizing webinars, lots of elements need your attention. Picking the right topic, promoting the event so people sign up, actually hosting the webinar, and following up afterwards are just some of them. It might be easy to drop a ball or two when you’re trying to juggle so many. But you can use certain tools and integrations to make this juggling easier and reap full benefits of a webinar. Read this article by Luca Ramassa, Content Manager at LeadsBridge, to find out what those are.
It’s impossible to retain 100% of your trial users. In some cases your product turns out not to be the best fit for them, their priorities change or they’re hoping you’ll develop it in a direction that’s just not aligned with your vision. There are other reasons trial users don’t convert, though - ones that you can control.
In this article, Erkki Muuga, the creator of WebinarSoftware.org, will take a closer look at how to use webinars as a powerful and versatile tool to grow your SaaS product. Yep, webinars are more than just a great lead generation channel. They are also an effective way to engage your new and existing users, teach them how to get the most value out of the product, reduce customer churn, as well as establish your brand’s credibility and thought leadership in your niche. There's more to good old webinars, than meets the eye. Let's see.