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LATEST ARTICLES
What’s The First Step to Outbound Prospecting?
Good email copy is important. In 2015, I wrote over 40 posts on various aspects of good cold email copy. But even with the best copy but no people to send it to -- we're stuck. So except for good copy, we need a list of contacts for our outbound prospecting. Outbound prospecting isn't easy. Building a prospect list is hard. It requires lots of time and effort. And with respect to your time and effort, there's one thing you need to do before you roll up your sleeves and start collecting contacts. Actually, it's a question you need to answer to yourself. Here's the question and how to find the answer.
4 Definitive Reasons Why Targeting Drives Cold Email Outreach
Master the art of targeting and you're bound to unleash the full potential of your cold email campaigns. Here are 4 good reasons why targeting should become your core practice for cold emailing, because it influences everything from locating customers to crafting personalized messages that engage and convert. This is a guest post by Piotr Zaniewicz, CEO @RightHello. If I was to create a list of experts on lead generation, or B2B outbound sales process, Piotr and his team would definitely be in top positions. If you're not sure what targeting is and why you need it for your cold email campaign, make sure you don't skip this one.
Personal Touch Email in Sales: 3 Steps to Write It
Three questions: What's the little big thing that makes our cold email interesting from the very first line? What makes our prospect feel that we really care about talking to them? What changes generic bulk emails into personal valuable messages? One answer: Personal touch. And note that putting in our addressee's first name in the salutation is not enough nowadays. Here's how to add a personal touch to a cold email campaign in 3 steps.
10 Golden Rules of Cold Email
Writing a cold email is easy. That’s what people think – I mean the people who never tried writing one. It’s not easy for many reasons, but especially because we have to remember about so many things at once while writing it. Actually, we have to remember about at least 10 things. I call them the Golden Rules of Cold Email. Whether you're sending cold email for some time now, or you're just starting and have never sent your first cold email campaign yet, you should know them by heart. Here they are.
10 Factors that Make Our Cold Emails Work (or Not)
If you're sending cold emails, you know that sometimes your messages work amazingly well, sometimes they work OK, and sometimes they don't work at all. And whether your outreach works great, or it hardly works at all, there's always a reason for that. Actually, in most cases, there's a whole collection of reasons for that. Here's a list of 10 factors that you may want to check to discover the cause of your campaign's success or failure, and to improve the effectiveness of your emails in general.
How to Start B2B Cold Email Outreach?
Here's what it usually looks like: we read Predictable Revenue by Aaron Ross, we read some articles by people who have succeeded in doing cold email, we download some PDFs from the people who have gained lots of new customers and partners for their businesses thanks to cold emails. We soak up all the theory until one day we think to ourselves: ok, now it's time for practice. Sooo, where do I start... I mean, what do I do literally? This post proposes an answer to this crucial question.
Woodpecker.co Quickstart Guide: How to Use Cold Email Stats
So you've taken your first step – you've set your campaign and now it's up and running. Now you can take step two – control your campaign statistics and improve your emails on the basis of real-time data. Here's how to use Woodpecker stats to the fullest and why the stats are so important for your cold email outreach.
Woodpecker.co Quickstart Guide: How to set up a cold email campaign
Nifty cold emails work. Nifty cold emails with follow-up work miracles. But the sending cold emails by hand sucks because it takes way too much time. That’s not a made-up marketing scenario. That’s life. And if you’ve ever been sending your cold emails manually, you know that. We created Woodpecker because we had been sending our cold emails by hand and it was a problem we needed to solve. Now you can use our solution to fix it up for yourself. Here’s how to set up a cold email campaign in Woodpecker to automate outreach in a few simple steps.