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LATEST ARTICLES
10 Tips to Write a Cold Sales Email From a Copywriter
Cold email copy can make or break your email campaign. A perfectly targeted prospect base won’t guarantee success if your message doesn’t catch their interest. Unfortunately, many cold emails fail to do that. The most common problems with cold email copy that I've come across are the lack of clarity, impersonality, unnecessary wordiness and egocentrism. These things make prospects delete the message without even reading it till the end. In this blog post, I want to share with you some copywriting tips that will help you write more prospect-oriented, valuable and engaging sales emails that will get opened, read and replied to.
How to Write a Sales Follow-Up Email? (Examples Inside)
So you realized why following-up your prospects is crucial for the effectiveness of your campaign – good for you. But what should an actual sales follow-up email be like? How to tell your prospects ‘hey, I’m still here waiting for you to reply’ without being creepy, or annoying... or both?
How to Write a Cold Email Subject Line That Prospects Can’t Resist
The crucial question. The question we all should ask ourselves as the very first step of crafting our cold email sequence. Here’s how to choose the best subject lines for cold emails, and how we've crafted our subject lines at 52Challenges to boost our open rate.
15 Best Subject Line Examples We’ve Come Across (Updated)
We always say that a cold email subject line is like a key to a door. Today, I present to you examples of attention-grabbing subject lines that will work like the right key to the right door and open up a conversation with your prospect. We analyzed the best sales email subject lines at Woodpecker and uncovered a really interesting thing that may help you. Keep on reading to find out what it is.
Top Social Listening Tools for Personalized Outreach
Personalization is one of the golden rules of cold emailing. Throughout this blog, you’ll find many arguments behind using personalized snippets in your email copy. The more personalized it is, the higher the chance of getting a reply.
Value Proposition – How to Tell Your Addressee Why You Reached Out to Them? (Updated)
The value proposition is probably the most difficult part to craft well in an email. Why? ‘Cause if it sounds even a bit salesy – the prospect may get scared off. Too blurry – the addressee may not get what we want from them and become disinterested. Too personal – it may just seem creepy. So how should it sound so the recipient gets actually intrigued and wants to reply?
Perfect CTA, or How to Write a Persuasive Cold Email? (Updated)
Whereas a well-crafted subject is key for boosting our opening rates, the CTA (call to action) is the key to boosting the reply rates. That’s the sentence, or a question, the addressee reads at the end of our message. That’s the part that persuade them to undertake some action – send us a reply, click the provided link, sign up for a trial. If you want to know how to write effective CTAs, keep reading.
Best Signatures for Sales Emails: Let’s Analyze What Makes Them Effective
Email signature may seem like no big deal. After all, there are plenty of signature templates to choose from. You could just pick the one you like, customize it and paste into your email, right? This could be enough in the case of a regular business email signature. A signature for a sales email, however, requires a bit more attention as it serves an extra purpose -- it should increase your credibility in the eyes of your prospects and encourage them to reply to you.