Learn how to send effective cold emails
with Woodpecker Academy
Free access to advice on deliverability, cold emailing and more.
with Woodpecker Academy
Lately, we added an option to set up a custom domain for tracking email opens, clicks, and unsubscribes in Woodpecker. What's that all about? Check here and find out how you can use the custom tracking domains to take full control of your email deliverability, boost your credibility in the eyes of your prospects, and add another little branding touch to your messages sent from Woodpecker.
GDPR – General Data Protection Regulation will be brought into effect on May 25, 2018. It's still a few months ahead, but it's good to learn right now how the regulation will affect you and your business. Especially if you send any kind of business emails. You could have already read some articles summarizing GDPR, but if you still don't know how it will actually affect you in practice and what to do to be GDPR compliant, check out this post.
Not so long time ago, I described at length how you can use Quora for targeting. I shared a tactic we use here at Woodpecker for finding people who would be interested in a webinar about doing outbound. Recently we’ve managed to organize another webinar. We carried out a webinar about outbound for contacts we found on Quora.
Although for many of us writing an email comes without much difficulty, it may be beneficial to stop, review what we've written and thought how others may perceive it. As we'll see in this post, we may commit a blunder without even knowing. Gloria Kopp authored a blog post for us about typical email faux-pas.
We've recently launched an option to connect an external SMTP from two email delivery providers: Mailgun and SendGrid. If you have been using one of those services to send your business emails, now it's easier for you to connect your SMTP to Woodpecker. If you haven't been using those, and frankly have a hazy idea what it is all about, you may want to learn more from this post. Either way, keep reading to find out when it makes sense to use Woodpecker's integrations with Mailgun and SendGrid and how you can actually benefit from that.
As I've said in the previous post, cold emailing isn't easy. You need to run many tests, see what works and what doesn't, until you find your own take on the process. Also, you're competing for prospect's attention with other "cold emailers". To win, you may like to borrow practices from other email senders, be that email marketers. Julia Samoilenko, Marketing Manager at Chanty, wrote a guest post about using videos and GIFs in email, an on-trend practice among email marketers. Of course, it won't work on every group of prospects, but some of you may want to test it out. Maybe in follow-up emails?
Before you venture into prospecting, you should have an ideal customer profile in place. However, what if you have an ICP worked out and you're stuck because you don't know where to search for prospects? Today, I'll show you that the online places you enjoy being at can lend itself perfectly to building a quality contact list. And that's based on Wojtek's, Head of Outbound Sales, experience.
Right now, people from over 52 countries are using Woodpecker. They use many different email providers next to the most popular ones, such as Gmail or Outlook. You may have noticed a change in the app when you were trying to connect your email to Woodpecker not so long ago.