Free access to advice on deliverability, cold emailing and more.
Digital media marketing keeps changing, with new algorithms and platforms launched every year. But throughout that rapid change, one thing remains constant - email. Email marketing consistently provides the best return on investment at $36 for every dollar spent.
In the relentless pursuit of sales, agencies are finding that the usual tactics just don't cut it anymore. It's a tough game where creativity meets necessity.
Have you used AI to help you out with cold outreach campaigns for your clients? It seems everyone and their mother are testing the hottest new AI-powered tools right now. And it's no different for cold outreach senders. We've invited our pals from Setupad to share how you as an agency can power up the campaigns you're sending on behalf of your clients with AI. Let's dive in.
Graphs, metrics, statistics, reports… Are you having trouble connecting all of the data in a way that truly demonstrates the value of your services to your clients? You might be uncertain as to how many details your reports should contain or which metrics are most important. And even if you have the right selection of metrics, you might still struggle to organize them in a logical order.
Finding new clients is - not surprisingly - one of the top priorities agencies have. But it's after you've closed the deal that the next challenge comes up. And it's not a small one!
In the early days of your career, it's much better to learn from the experience of others than to figure it all out on your own. After a few years, if you’re persistent, you’ll become an expert in your chosen field, and that's when many people start thinking: “As an expert, I can sell my service on my own behalf instead of working for someone else.".
If your email doesn’t reach the inbox of the recipient, your campaign will be doomed to fail. No prospect will interact with your content, no matter how great it is. That’s why you need to check three essential technical settings before scheduling the first shipment.
A cold outreach campaign is all about reaching out to people who have never heard of your client’s brand. They have no idea who you are, and you can bet that they’re not happy to see yet another sales email in their inbox (to put it mildly).
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