Resources

Margaret Sikora

Chief Operating Officer at Woodpecker.co

Product Manager and DPO at Woodpecker. A lawyer who gets the SaaS business, understands customers' needs, and speaks the language of IT guys.

MARGARET'S POSTS

Quick Legal Guide to Email Outreach: 6 Rules to Follow

As with any form of business communication, there are a couple of rules you need to follow to make your email outreach professional. I took some time to research the requirements for a proper email outreach in countries, such as Canada, China, Australia, New Zealand, not to mention the United States (with recently updated California law), Norway, Germany, Switzerland, and of course, the rest of the countries that are a part of the European Union (read about GDPR here).
ways to sign off an email

How To End a Business Email – 15 Good (And a Few Bad) Email Sign-Offs

The key phrase in today’s title is business email. You’re practicing business—so be professional. Remember that above all else while considering the best way to end an email, and you shouldn’t go far wrong.
comparison of email verification tools

2025 Email Verification Tools Comparison: Accuracy, Prices and Features – Updated

Check what is the accuracy of some of the popular email verification tools, how much they cost, and what are the differences between them. 
Nerdwise case study

Customer Case Study: How Nerdwise Helps Their Customers Drive Sales with Woodpecker

This time I’ve talked to Patrick Baynes, CEO & founder of Nerdwise - a digital agency with strong focus on lead generation, and one of Woodpecker’s partners.
What is Email Validation and How Does It Help Your Email Deliverability?

What is Email Validation and How Does It Help Your Email Deliverability?

One thing that seriously harms your sender reputation is sending emails to invalid addresses, which causes them to bounce back. To avoid that, you should always do email validation before clicking “send”. 
How to send a follow-up email after no response?

How to Send a Follow-up Email After No Response (2025)

Many cold email senders seem to think that a great opening message is what you need to master the outbound email outreach. Well, it is indeed – but it’s also not enough. 
meet people at woodpecker - Kama Wyrwas

Meet the People of Woodpecker vol. 1: Kama Wyrwas

Working from home is a challenge, I think we can all agree. For me as a momager - someone who works as marketing manager for Woodpecker and is also a full-time mom of two wonderful children (those wonderful children are a handful) - this past year proved to be a rollercoaster ride. I have been reminiscing about past times that I have spent at the office. I miss my team, and maybe that’s one of the reasons why I developed this idea of a new content series.