Resources

Margaret Sikora

Chief Operating Officer at Woodpecker.co

Product Manager and DPO at Woodpecker. A lawyer who gets the SaaS business, understands customers' needs, and speaks the language of IT guys.

MARGARET'S POSTS

Quick Legal Guide to Email Outreach: 6 Rules to Follow

As with any form of business communication, there are a couple of rules you need to follow to make your email outreach professional. I took some time to research the requirements for a proper email outreach in countries, such as Canada, China, Australia, New Zealand, not to mention the United States (with recently updated California law), Norway, Germany, Switzerland, and of course, the rest of the countries that are a part of the European Union (read about GDPR here).
Apollo.io - featured image

Apollo.io for Cold Email – Best Alternatives in 2025

Cold email is one of the top channels for sales in 2025 - if you have accurate data, you know what you're doing, and you have the right tool for the job. With Apollo as your sales engagement tool, you can do it all, from sourcing leads, prospecting, reaching out using verified contact data, and closing the sale.
Salesrobot

5 Top Salesrobot Alternatives for Cold Outreach in 2025

Many companies rely on Salesrobot for their cold email and LinkedIn outreach, but the truth is that it leaves much to be desired in terms of features.
Quickmail - featured image

Quickmail for Cold Email – Top Alternative Choices for Outreach

Email is one of the most effective marketing channels, even in 2024. The endless possibilities for targeting, personalization, split testing, automated follow ups and more... Make cold email the ideal tool of choice for businesses and lead generation agencies. One tool that can do this job effectively is Quickmail.
Breakcold - cover photo

Breakcold: Features, Pricing, Competitors, and Expert Opinion

Breakcold is a decent tool with strong points, but it also has downsides. To choose wisely, a business should carefully consider what they need. For instance, a company focused on cold emailing might find Woodpecker more fitting. 
Findymail - cover photo

Findymail: Is It Good for Email Marketing? [5 Top Competitiors]

Looking for the best email tool in digital marketing? Findymail does the job by finding and verifying emails, but is it all you need? At some point, you might want a more robust tool. 
Klenty - cover photo

Is Klenty Good for Cold Email Marketing? [Review + Alternatives]

Klenty offers a lot, but it might be too much if you just want to send cold emails. Then, you won’t use all the tool’s potential, and waste a lot of money.