Cold Email templates gallery

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General sales-oriented outreach

6 templates

B2C time-sensitive offer

Subject: The clock is ticking on this limited offer - don't miss out!

Hi {{FIRST_NAME}}, I'm reaching out to let you know that one of our best offers of the year is available now but coming to an end soon.

Answer to requested demo

Subject: Thanks for requesting a demo - here's the info you need

Hi {{FIRST_NAME}}, Thanks for getting in touch to ask for a demo of {{PRODUCT_SERVICE}} from {{COMPANY}}

Cold B2B sales outreach email

Subject: You've got goals, we can help you get there

Hi {{FIRST_NAME}}, The team here at {{COMPANY}} was interested to see how {{PROSPECT_COMPANY}} was profiled in this recent media appearance because it seems that your goals happen to be our special area of expertise.

Email outreach template for sales

Subject: {{COMPANY}} gets results for {{INDUSTRY}} businesses

Hi {{FIRST_NAME}}, I'm writing to you from {{COMPANY}}. We specialize in {{PRODUCT_SERVICE}} and have a proven track record of helping businesses in the {{INDUSTRY}} industry achieve remarkable results.

I noticed that {{PROSPECT_COMPANY}} is focused on {{SPECIFIC_GOAL_OR_CHALLENGE}}.

Cold B2B sales outreach email – social proof

Subject: We helped {{BRAND}} and we can help you too!

Hi {{FIRST_NAME}}, As a {{OCCUPATION/POSITION}} in {{INDUSTRY}}, it's challenging to deal with {{PAIN_POINT_1}} and {{PAIN_POINT_2}}.

Cold B2B sales outreach – social proof

Subject: Look at our track record - we can do the same for {{PROSPECT_COMPANY}}

Hi {{PROSPECT_NAME}}, You already know that the competition in {{INDUSTRY}} is tough. Any edge you can get over your competitors can be just what you need to succeed.

General sales-oriented outreach

Sometimes you need to strike a balance between targeting a certain audience but keeping the language general enough so that you won’t be limited to a very particular subset of that audience. There’s nothing wrong with keeping things general but still professional and aimed at starting a conversation. The details of the pain points faced by the prospect and other details can be covered at later stages, for now it’s just a matter of finding a way to show the prospect that you have something worth sharing that deserves their interest and attention. Social proof, general curiosity, fear of missing out, the promise of a quick fix to a problem — all these and more can be used at this stage to provide the spark that turns prospects into customers. Use these general sales-oriented outreach templates to establish yourself as someone worthy of their time and attention.

Learn how to use cold email templates

How to use these cold email templates

Browse templates from the categories on the left, choose one you like, and customize it in the editor. And that’s it! Copy the text to your clipboard or send it via email.

What industries do the templates cover?

We have cold email templates for sales, marketing, recruitment, real estate, and networking. We also included templates for follow-ups.

Can I customize the templates?

Of course – and you should! You can customize them directly on the website. Just click on the section you want to change and enter your text. Click "Confirm" to save your changes. Your changes will remain saved as long as you don't refresh the page.

Can you guarantee these templates will work?

We prepared our templates based on years of experience we have in cold outreach, and we've added tips to sections to shed more light on the best practices for cold emails. We can't guarantee the success of your campaign, though, as email copy is only one piece of the puzzle. It also depends on other factors like the quality of your prospect base, your technical settings, and many more.