Cold Email templates gallery
Find inspiration and build your
own cold email template collection
The 4T format
The 4T framework for cold email outreach is a four-part structure that takes advantage of human psychology to create a compelling message.
Truth
Start out your email by establishing a single truth. Sometimes, truths can be framed as a situation in which people find themselves. As usual, the more personal and relevant the truth to your prospect, the higher your chances of engagement.
Think
The next sentence should get your prospect thinking differently about how they’re getting the job done. Your job is to make prospects consider an alternative route for accomplishing that work, your alternative. The “think” sentence should make prospects consider if they might be losing out on something.
Third-Party Validation
This sentence shows how other people are accomplishing the same job as your prospect in a better way. This sentence will set up a contrast between the way the prospect is currently doing their job, and how they could be doing it.
Talk
This last sentence will open up the conversation to the prospect, by asking if they’re open to hearing more about how your service or offering will help them. Keep in mind that asking someone you don’t know for a conversation is a big ask, so keep the pressure light.
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Learn how to use cold email templates
How to use these cold email templates
Browse templates from the categories on the left, choose one you like, and customize it in the editor. And that’s it! Copy the text to your clipboard or send it via email.
What industries do the templates cover?
We have cold email templates for sales, marketing, recruitment, real estate, and networking. We also included templates for follow-ups.
Can I customize the templates?
Of course – and you should! You can customize them directly on the website. Just click on the section you want to change and enter your text. Click "Confirm" to save your changes. Your changes will remain saved as long as you don't refresh the page.
Can you guarantee these templates will work?
We prepared our templates based on years of experience we have in cold outreach, and we've added tips to sections to shed more light on the best practices for cold emails. We can't guarantee the success of your campaign, though, as email copy is only one piece of the puzzle. It also depends on other factors like the quality of your prospect base, your technical settings, and many more.