Email outreach template for sales

When you're starting at zero, start with the basics like what you can do for your prospect and a list of your previous accomplishments.

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Subject line tip

Be specific: Clearly state the purpose or benefit of the email. Avoid vague or ambiguous subject lines that may confuse the reader.

{{COMPANY}} gets results for {{INDUSTRY}} businesses
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Personalization tip

By addressing the recipient by their name and showing knowledge about their background or interests, you establish a sense of rapport and trust.

Hi {{FIRST_NAME}}, I'm writing to you from {{COMPANY}}. We specialize in {{PRODUCT_SERVICE}} and have a proven track record of helping businesses in the {{INDUSTRY}} industry achieve remarkable results.
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Problem tip

I noticed that {{PROSPECT_COMPANY}} is focused on {{SPECIFIC_GOAL_OR_CHALLENGE}}.
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Value tip

Our solution has helped similar companies like {{COMPETITOR_1}} and {{COMPETITOR_2}} get great results like: {{BENEFIT1}} and {{BENEFIT2}}.
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CTA tip

Use first-person language: Personalize the CTA by using “you” or “your” to make it feel more individualized and relevant to the recipient.

If we can schedule a brief call this week, I'll tell you how we can assist you in reaching your goals.
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Signature tip

Include your full name: Make sure to include your first and last name to establish a personal connection and professionalism.

Best Regards, {{YOUR_FULL_NAME}} {{YOUR_TITLE/POSITION}} {{YOUR_COMPANY_NAME}} {{YOUR_PHONE_NUMBER}} {{YOUR_COMPANY_WEBSITE}}
  • Tip thumbnail

    Subject line tip

    Be specific: Clearly state the purpose or benefit of the email. Avoid vague or ambiguous subject lines that may confuse the reader.

  • Tip thumbnail

    Personalization tip

    By addressing the recipient by their name and showing knowledge about their background or interests, you establish a sense of rapport and trust.

  • Tip thumbnail

    CTA tip

    Use first-person language: Personalize the CTA by using “you” or “your” to make it feel more individualized and relevant to the recipient.

  • Tip thumbnail

    Signature tip

    Include your full name: Make sure to include your first and last name to establish a personal connection and professionalism.

Follow-up templates

Learn how to use cold email templates

How to use these cold email templates

Browse templates from the categories on the left, choose one you like, and customize it in the editor. And that’s it! Copy the text to your clipboard or send it via email.

What industries do the templates cover?

We have cold email templates for sales, marketing, recruitment, real estate, and networking. We also included templates for follow-ups.

Can I customize the templates?

Of course – and you should! You can customize them directly on the website. Just click on the section you want to change and enter your text. Click "Confirm" to save your changes. Your changes will remain saved as long as you don't refresh the page.

Can you guarantee these templates will work?

We prepared our templates based on years of experience we have in cold outreach, and we've added tips to sections to shed more light on the best practices for cold emails. We can't guarantee the success of your campaign, though, as email copy is only one piece of the puzzle. It also depends on other factors like the quality of your prospect base, your technical settings, and many more.