Cold B2B sales outreach – social proof

Your own accomplishments are often a great place to start when trying to get attention, use them to show that you and your company can be trusted to do the job.

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Subject line tip

Highlight benefits: Focus on the benefits the recipient will gain by opening and engaging with the email.

Look at our track record - we can do the same for {{PROSPECT_COMPANY}}
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Personalization tip

When cold emails are tailored to the recipient’s specific needs and preferences, they are more likely to convert into desired actions, such as clicking a link, scheduling a meeting, or making a purchase.

Hi {{PROSPECT_NAME}}, You already know that the competition in {{INDUSTRY}} is tough. Any edge you can get over your competitors can be just what you need to succeed.
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Value tip

Our experience at {{COMPANY}} has taught us what it takes to stand out in this field. We've helped companies like {{COMPETITOR_1}} to {{GOAL/ACHIEVEMENT}}. We have a lot of success stories like that one and great recommendations from brands like {{BRAND}}.
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CTA tip

Be clear and specific: Ensure your CTA is straightforward and leaves no room for confusion. Clearly state what action you want the recipient to take.

I believe that we can do the same for {{PROSPECT_COMPANY}}, too. Can you find ten minutes for me this week so I can show you the path forward?
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Signature tip

Provide contact information: Include relevant contact details, such as your email address and phone number, making it easy for the recipient to reach you.

Best Regards, {{YOUR_FULL_NAME}} {{YOUR_TITLE/POSITION}} {{YOUR_COMPANY_NAME}} {{YOUR_PHONE_NUMBER}} {{YOUR_COMPANY_WEBSITE}}
  • Tip thumbnail

    Subject line tip

    Highlight benefits: Focus on the benefits the recipient will gain by opening and engaging with the email.

  • Tip thumbnail

    Personalization tip

    When cold emails are tailored to the recipient’s specific needs and preferences, they are more likely to convert into desired actions, such as clicking a link, scheduling a meeting, or making a purchase.

  • Tip thumbnail

    CTA tip

    Be clear and specific: Ensure your CTA is straightforward and leaves no room for confusion. Clearly state what action you want the recipient to take.

  • Tip thumbnail

    Signature tip

    Provide contact information: Include relevant contact details, such as your email address and phone number, making it easy for the recipient to reach you.

Follow-up templates

Learn how to use cold email templates

How to use these cold email templates

Browse templates from the categories on the left, choose one you like, and customize it in the editor. And that’s it! Copy the text to your clipboard or send it via email.

What industries do the templates cover?

We have cold email templates for sales, marketing, recruitment, real estate, and networking. We also included templates for follow-ups.

Can I customize the templates?

Of course – and you should! You can customize them directly on the website. Just click on the section you want to change and enter your text. Click "Confirm" to save your changes. Your changes will remain saved as long as you don't refresh the page.

Can you guarantee these templates will work?

We prepared our templates based on years of experience we have in cold outreach, and we've added tips to sections to shed more light on the best practices for cold emails. We can't guarantee the success of your campaign, though, as email copy is only one piece of the puzzle. It also depends on other factors like the quality of your prospect base, your technical settings, and many more.