Cold Email templates gallery

The "AIDA" format is a marketing framework that can also be applied to cold emails. AIDA stands for Attention, Interest, Desire, and Action. It's a formula for structuring your email to capture the recipient's attention, generate interest, create desire, and prompt them to take action. Attention: Start your email by grabbing the recipient's attention with a compelling subject line and an opening sentence that piques their interest. You want to make them want to read further. Interest: Once you have their attention, build interest by providing information about the problem you're addressing, sharing relevant data or statistics, or presenting a unique value proposition. Explain why the recipient should care about what you're offering. Desire: After you've captured their interest, create a sense of desire by highlighting the benefits and advantages of your product or service. Show how it can solve their specific problem or make their life easier and better. Action: Finally, prompt the recipient to take action. Clearly state what you want them to do next, whether it's scheduling a call, signing up for a demo, requesting more information, or making a purchase. Make it easy for them to respond by providing clear instructions and contact information.