B2C time-sensitive offer

Time pressures are a proven way of adding a sense of urgency to any offer. Use them to persuade prospects that the time to act is now.

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Subject line tip

Intriguing to get attention

The clock is ticking on this limited offer - don't miss out!
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Personalization tip

Personalized emails are less likely to be flagged as spam because they appear more authentic and relevant to the recipient.

Hi {{FIRST_NAME}}, I'm reaching out to let you know that one of our best offers of the year is available now but coming to an end soon.
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Value tip

Here's what you can get, but only until {{DATE}}: {{OFFER}}. Prices like this won't last forever and neither will our inventory...
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CTA tip

Use actionable language: Utilize action-oriented verbs to prompt the desired response. Examples include “Download now,” “Schedule a call,” “Reply with your thoughts,” etc.

...so order today! Sign up for the {{BRAND}} newsletter for more news about sales and promotions!
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Signature tip

Include social media links (optional): If it’s relevant to your communication or industry, consider adding links to your professional social media profiles (e.g., LinkedIn).

Best Regards, {{YOUR_FULL_NAME}} {{YOUR_TITLE/POSITION}} {{BRAND}} {{YOUR_PHONE_NUMBER}} {{YOUR_COMPANY_WEBSITE}}
  • Tip thumbnail

    Subject line tip

    Intriguing to get attention

  • Tip thumbnail

    Personalization tip

    Personalized emails are less likely to be flagged as spam because they appear more authentic and relevant to the recipient.

  • Tip thumbnail

    CTA tip

    Use actionable language: Utilize action-oriented verbs to prompt the desired response. Examples include “Download now,” “Schedule a call,” “Reply with your thoughts,” etc.

  • Tip thumbnail

    Signature tip

    Include social media links (optional): If it’s relevant to your communication or industry, consider adding links to your professional social media profiles (e.g., LinkedIn).

Follow-up templates

Learn how to use cold email templates

How to use these cold email templates

Browse templates from the categories on the left, choose one you like, and customize it in the editor. And that’s it! Copy the text to your clipboard or send it via email.

What industries do the templates cover?

We have cold email templates for sales, marketing, recruitment, real estate, and networking. We also included templates for follow-ups.

Can I customize the templates?

Of course – and you should! You can customize them directly on the website. Just click on the section you want to change and enter your text. Click "Confirm" to save your changes. Your changes will remain saved as long as you don't refresh the page.

Can you guarantee these templates will work?

We prepared our templates based on years of experience we have in cold outreach, and we've added tips to sections to shed more light on the best practices for cold emails. We can't guarantee the success of your campaign, though, as email copy is only one piece of the puzzle. It also depends on other factors like the quality of your prospect base, your technical settings, and many more.