Cold outreach needs a lot of experimentation before you get it right. You can tinker with cold email copy, subject line, CTA, and other elements to optimize your cold email. However, how do you know what to focus on?
10 mins readIt's not news for you that we need to warm up an email address. It's actually one of the first things you need to do before you get on email outreach. But an email address isn't the only thing that needs a bit of prep. We need to warm up a fresh domain too. Warming up a domain resembles warming up an email address. Yet, a newly registered domain warm-up takes way longer than that of any mailbox. Don't worry though. The steps you take to prepare a domain for outreach are pretty similar to the ones you go through with a new email address.
13 mins readThis is the blog post for cold email newbies. Or those of you who want to try something new with email outreach but lack inspiration. I'd like to propose that we rethink the ways of writing an opening message.
8 mins readGDPR has been a big boom for us all. While browsing the Internet, we can easily find a lot of info about what GDPR is, who and what it applies to, and what requirements we should meet as companies in order to comply with the regulation. But for many of us in the Internet industry, there’s still the question of HOW we should actually apply it to our product.
9 mins readWoodpecker has committed itself to help you comply with the General Data Protection Regulation as evident in the GDPR compliance available on the main website. To deliver on that promise, we’ve recently added a new feature to the Woodpecker app. A feature that makes it easier for you to run a GDPR-compliant email campaign and safely process personal data of your prospects in Woodpecker.
9 mins readIf you're in a SaaS business as we are, you know that you need the right strategy to deal with churn. Etienne Garbugli from Highlights, new software that uses a subscription model, wrote a guest post for the Woodpecker blog. All about using email for customer retention.
12 mins readTwo weeks ago I was approached by one of our customers, offering to share their experience using Woodpecker. I knew I wanted to hear their story, so Seb and I collaborated on this customer interview you're about to read. Here it is. Learn how one of our customers - Imaginaire Digital uses email automation to send multi-touch campaigns, how they went about it, and what kind of results they usually get.
8 mins readNot so long ago, I shared with you how our outbound sales team searches for prospects on Quora and what they write in an email. Today, I'd like to present you one of our webinars, and at the same time, teach you more about GDPR.
5 mins readA while back I wrote a blog post about taking care of the way you present your brand online before you start an email outreach campaign. In this one, I wanted to build on that idea. I prepared a little guide for you on strengthening your brand by working hard on your social media profiles.
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