Most of you use more than one tool while doing outbound. You qualify leads in your favorite CRM, store the info about your prospects in Google Sheets, schedule meetings in Calendly, etc. Managing multiple apps means that you have different pieces of info scattered all over the apps. To keep the info up to date in every app, you need to manually update it in each app.
4 mins readI like to stress out the importance of cold email personalization. You may approach the process of adding a personal touch to email copy from multiple angles, which I've already described. But sometimes it's nice to use a tool or two that would do it for you. I asked Moaaz from Cloudlead, a B2B lead generation intelligence provider, to explain you how to use data to drive your marketing and sales efforts. Moaaz will take over from now.
11 mins readWe've got 2018. It's been 7 years since the publication of Predictable Revenue. Whereas the basic presumptions about sales and growth made in the book are still valid, outbound messaging has changed a lot over the years. What used to work fine for email outreach in 2011, probably won't work as well nowadays.
17 mins readThis blog is focused on cold emailing for lead generation, however, email can be a great medium to stay in touch with those who are already customers. So I asked Stewart from Fieldboom to write a couple of lines on how to communicate with your customers via email.
13 mins readWhat do you think is the first thing you need to start sending emails? Good copy. Sure, but even before that. A list of prospects. Obviously, but before that. It may seem kind of confusing and not so obvious, as the thing you need first is actually at the end of your email. It’s a signature.
18 mins readMost cold email senders craft their campaigns with a view to acquiring new business relations. They commit all their efforts to planning a new cold email campaign. They spend a long time on precise targeting, perfecting their email copy and taking care of impeccable deliverability. In the end, they do indeed achieve a very high open rate of their email campaign, one that would amaze even a well-seasoned cold email sender. Yet the reply rate to their campaigns is very poor. How is that possible?
8 mins readLately, we added an option to set up a custom domain for tracking email opens, clicks, and unsubscribes in Woodpecker. What's that all about? Check here and find out how you can use the custom tracking domains to take full control of your email deliverability, boost your credibility in the eyes of your prospects, and add another little branding touch to your messages sent from Woodpecker.
5 mins readGDPR – General Data Protection Regulation will be brought into effect on May 25, 2018. It's still a few months ahead, but it's good to learn right now how the regulation will affect you and your business. Especially if you send any kind of business emails. You could have already read some articles summarizing GDPR, but if you still don't know how it will actually affect you in practice and what to do to be GDPR compliant, check out this post.
31 mins readAt the end of last year, our outbound sales team hosted a webinar made for Quora users interested in lead generation. It was their first webinar, therefore, the outbound team wanted the audience to be relatively small. We thought you might be interested in watching the webinar and learning more about our approach to list building. So today, we’re publishing the webinar, and at the same time, officially launching Woodpecker YouTube channel.
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