Not so long time ago, I described at length how you can use Quora for targeting. I shared a tactic we use here at Woodpecker for finding people who would be interested in a webinar about doing outbound. Recently we’ve managed to organize another webinar. We carried out a webinar about outbound for contacts we found on Quora.
9 mins readI don't know how it works at your company, but lately, I've realized that at Woodpecker we usually run ahead and we hardly ever have time to look back. And that's a shame, really. Sometimes it's good to look back and realize how far you have gone. That may give you a broader perspective and some fresh energy. I took a look at 2017 and it turns out it has been a fantastic year. It was so thanks to you, our dearest customers, partners, blog readers, and friends. I've put together a little recap here, so you could see for yourselves what we can be really grateful for at Woodpecker.
7 mins readAlthough for many of us writing an email comes without much difficulty, it may be beneficial to stop, review what we've written and thought how others may perceive it. As we'll see in this post, we may commit a blunder without even knowing. Gloria Kopp authored a blog post for us about typical email faux-pas.
7 mins readTwo weeks ago, I wrote here about the 65 interviews we've carried out among our customers. Today I want you to meet one of them. Doug Puccetti, Business Solutions Analyst at OBO Agency, has told me the story of how they found Woodpecker, fell in love with our agency panel, and became one of our most successful users. Read on to find out how they've managed to triple their clients pipelines using Woodpecker for email automation.
5 mins readRecently, I had a pleasure to talk to Matt from picksaas.com, an online company focused on finding useful cloud apps for businesses. He asked me about growing Woodpecker to +1000 customers, and about what cloud applications help us grow. Read the interview below.
8 mins readThere's a group of prospects that visit your website at least once but they don't take any action whatsoever. They don't sign up for a free trial, they don't sign up for a newsletter. Sometimes they might do that out of distraction, heavy workload, or absent-mindedness rather than them not liking your offer. Zoltan Gero, our guest writer for today, believes it's a perfect reason – a trigger – to contact those prospects by sending them a not-so-cold email campaign. He describes a step-by-step process of contacting those companies using Leadberry and Woodpecker integration via Zapier.
6 mins readWe've recently launched an option to connect an external SMTP from two email delivery providers: Mailgun and SendGrid. If you have been using one of those services to send your business emails, now it's easier for you to connect your SMTP to Woodpecker. If you haven't been using those, and frankly have a hazy idea what it is all about, you may want to learn more from this post. Either way, keep reading to find out when it makes sense to use Woodpecker's integrations with Mailgun and SendGrid and how you can actually benefit from that.
6 mins readAs I've said in the previous post, cold emailing isn't easy. You need to run many tests, see what works and what doesn't, until you find your own take on the process. Also, you're competing for prospect's attention with other "cold emailers". To win, you may like to borrow practices from other email senders, be that email marketers. Julia Samoilenko, Marketing Manager at Chanty, wrote a guest post about using videos and GIFs in email, an on-trend practice among email marketers. Of course, it won't work on every group of prospects, but some of you may want to test it out. Maybe in follow-up emails?
16 mins readHave you ever felt like that? You've sent a cold email campaign and you've got poor response. "Argh, this just doesn't work for me..." I bet most of us have thought that to themselves at least once. In moments like that, we are usually demotivated and we feel helpless. We feel like we want to give up. But if you give up too soon, you might miss a lot of opportunities. Before giving up on cold emailing, you can do at least 12 things to verify if cold emails really don't work for you, or if they haven't work for you because you were missing something in your approach. See what you can do.
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