Woodpecker Blog

Free access to advice on deliverability, cold emailing and more.

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Does Cold Emailing Work? Yes – Here's How to Make It Effective - cover photo

Does Cold Emailing Work? Yes – Here’s How to Make It Effective

Cold email campaigns remain a staple in email marketing because they get real results. For lead generation, finding potential customers, networking, and even making direct sales, cold emails cut through the noise.

How MxToolbox Keeps your Email Account Healthy: the 2025 Review - cover photo

MxToolbox for Email Deliverability: the 2025 Review

If your emails aren't landing in the primary inbox, sometimes it's the fault of the content you're sending. Other times, underlying issues prevent you from sending emails to certain servers. This is where MxToolbox comes in, helping you look up the MX record, IP address, and other data to find out if sending emails to a domain is possible.

Is Cold Email Illegal? The Complete Guide for 2025 - cover photo

Is Cold Email Illegal? The Complete Guide for 2025

Cold email outreach can be a powerful way to start business conversations - if you do it right. But in 2025, with evolving data regulations and inbox filters getting smarter, many sales teams and founders ask the same question: Is cold emailing still legal?

Cold Email Call To Action: Top Tips & Best Examples - cover photo

Cold Email Call To Action: Top Tips & Best Examples

Your call to action might be the missing link if your cold emails aren't getting replies and conversions. A good CTA turns interest into action, and a vague one stops momentum cold.

Clay Cold Email - How to Do Cold Outreach with Clay - cover photo.

Clay Cold Email – How to Do Cold Outreach with Clay

Clay is a platform that lets you collect information from 130+ sources and get accurate data for your outreach efforts. Instead of shooting in the dark, you can use Clay to find your prospect's company email, phone numbers, and other relevant data.

Cold Email Mastery: the 2025 Review - cover photo

Cold Email Mastery: the 2025 Review

For a while, the Cold Email Mastery course was one of the most talked-about resources in the cold outreach space. Freelancers, agency owners, and B2B marketers used it to learn the basics of cold email marketing and land their first clients.

Are You Sending Cold Email or Spam? Key Differences - cover photo

Cold Email vs Spam: 13 Key Differences

Your email might be perfectly crafted. But if it lands in the spam folder, it’s game over. The line between cold email and spam isn’t always obvious, but it is critical. Especially if you want to protect your email sender reputation and get replies.