Woodpecker Blog

How customer interviews can help you build a SaaS business

It was another regular team meeting. Except it wasn’t regular, as we had just decided to pivot. From a widely available workout plan design service to SaaS exclusively for personal fitness trainers. And what is the first thing to do when you decide it’s time to pivot? Obviously, you need customer interviews -- you need to ask people if they would be interested in your new idea.