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For tech and software companies, filling the pipeline is harder than ever. Buyers take months to evaluate vendors, and the sales cycles often stretch from six months to over a year. With so much pressure on margins and growth, a strong lead generation strategy is no longer optional. It’s survival.
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Over 91% of marketers admit lead generation keeps them up at night—and in SaaS, that number might as well be 100%. Because let’s face it: no leads, no growth, no SaaS. Your churn rate doesn’t care how brilliant your product is if the top of your funnel is empty.
If you're feeling like your sales process is held together with duct tape, you couldn't have picked a better article to read.