Cold email

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LATEST ARTICLES

Sales Follow-up Emails: 5 Rules to Follow

Cold email senders tend to devote a lot of time to carefully craft our opening message, but usually don’t spend even half of it on writing sales follow-ups. Meanwhile, our experience at Woodpecker shows that the majority of prospects reply to the second or the third message from the sequence, and not directly to the first one. So it looks like we should focus on the follow-ups at least as much as we focus on the opening email. Here are 5 crucial rules to keep in mind when it comes to an effective sales follow-up email.

10 Tips to Write a Cold Sales Email From a Copywriter

Cold email copy can make or break your email campaign. A perfectly targeted prospect base won’t guarantee success if your message doesn’t catch their interest. Unfortunately, many cold emails fail to do that. The most common problems with cold email copy that I've come across are the lack of clarity, impersonality, unnecessary wordiness and egocentrism. These things make prospects delete the message without even reading it till the end. In this blog post, I want to share with you some copywriting tips that will help you write more prospect-oriented, valuable and engaging sales emails that will get opened, read and replied to.

How to Write a Sales Follow-Up Email? (Examples Inside)

So you realized why following-up your prospects is crucial for the effectiveness of your campaign – good for you. But what should an actual sales follow-up email be like? How to tell your prospects ‘hey, I’m still here waiting for you to reply’ without being creepy, or annoying... or both?

How to Write a Subject Line That Will Make Prospects Open a Cold Email? (Updated)

The crucial question. The question we all should ask ourselves as the very first step of crafting our cold email sequence. Here’s how to choose the best subject lines for cold emails, and how we've crafted our subject lines at 52Challenges to boost our open rate.

15 Best Sales Email Subject Lines We’ve Come Across (Updated)

We always say that a cold email subject line is like a key to a door. Today, I present to you examples of attention-grabbing subject lines that will work like the right key to the right door and open up a conversation with your prospect. We analyzed the best sales email subject lines at Woodpecker and uncovered a really interesting thing that may help you. Keep on reading to find out what it is.

How to Use Social Listening Tools to Better Personalize Your Cold Outreach?

Personalization is one of the golden rules of cold emailing. Throughout this blog, you’ll find many arguments behind using personalized snippets in your email copy. The more personalized it is, the higher the chance of getting a reply.

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