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LATEST ARTICLES
What is GDPR-encryption and Why Did We Add It?
Woodpecker has committed itself to help you comply with the General Data Protection Regulation as evident in the GDPR compliance available on the main website. To deliver on that promise, we’ve recently added a new feature to the Woodpecker app. A feature that makes it easier for you to run a GDPR-compliant email campaign and safely process personal data of your prospects in Woodpecker.
What Did We Talk About in our Webinar about GDPR Basics?
Not so long ago, I shared with you how our outbound sales team searches for prospects on Quora and what they write in an email. Today, I'd like to present you one of our webinars, and at the same time, teach you more about GDPR.
How to Apply Selling Techniques to Cold Email Prospecting
List building is the outreach phase when we should learn as much as we can about our prospects so that we know what to put in our cold email copy. But what if we don't know what type of information to look for besides simple facts, such as company name, size, the number of employees, etc.? How to structure the research process to squeeze out the most of it?
How Data-driven Selling and Personalization Can Boost Your Outbound
I like to stress out the importance of cold email personalization. You may approach the process of adding a personal touch to email copy from multiple angles, which I've already described. But sometimes it's nice to use a tool or two that would do it for you. I asked Moaaz from Cloudlead, a B2B lead generation intelligence provider, to explain you how to use data to drive your marketing and sales efforts. Moaaz will take over from now.
16 Things You Need to Change to Get More from Your Email Outreach in 2018
We've got 2018. It's been 7 years since the publication of Predictable Revenue. Whereas the basic presumptions about sales and growth made in the book are still valid, outbound messaging has changed a lot over the years. What used to work fine for email outreach in 2011, probably won't work as well nowadays.
A Little Big Thing – What Do I Put in My Email Signature? (Updated)
What do you think is the first thing you need to start sending emails? Good copy. Sure, but even before that. A list of prospects. Obviously, but before that. It may seem kind of confusing and not so obvious, as the thing you need first is actually at the end of your email. It’s a signature.
How Should I Take Care of My Brand Online Before Email Outreach?
Most cold email senders craft their campaigns with a view to acquiring new business relations. They commit all their efforts to planning a new cold email campaign. They spend a long time on precise targeting, perfecting their email copy and taking care of impeccable deliverability. In the end, they do indeed achieve a very high open rate of their email campaign, one that would amaze even a well-seasoned cold email sender. Yet the reply rate to their campaigns is very poor. How is that possible?
Set a Custom Domain for Tracking Email Opens, Clicks and Unsubscribes in Woodpecker
Lately, we added an option to set up a custom domain for tracking email opens, clicks, and unsubscribes in Woodpecker. What's that all about? Check here and find out how you can use the custom tracking domains to take full control of your email deliverability, boost your credibility in the eyes of your prospects, and add another little branding touch to your messages sent from Woodpecker.