Cold email writing is a skill and like any other skill, you need to hone it before you can call yourself an expert. But what if you cannot devote enough time to master that skill? What to do then? You can search for ready-made email templates in Google, and use the one you like. Yet, it’s a risky maneuver. Your prospect may have already received the exact email template from somebody else. I wrote some time ago that it’s not a good solution.
Fortunately for you, there is yet another option – using one of the services that specialize in cold email writing. Such a service can cost a bit, but there are two scenarios when a cold email writing service is a godsend.
At which point should you hire a cold email writing service?
There are two scenarios in which you may rely on a cold email writing service to write an email sequence for you.
Scenario 1: New to cold email outreach
In this scenario, you’re just starting out as a cold email sender. You’ve just subscribed to this blog. You have no experience with writing cold emails. And everything that you write sounds too salesy.
Say you’re done with your Ideal Customer Profile and you’re looking for companies to contact. You know, more or less, how many emails to put in your email sequence, but as soon as you start writing email copy, you’re lost. You have no idea how to write an email. You feel you need professional help.
Scenario 2: A low response rate no matter what you do
In this scenario, you’re in the midst of one of your campaigns, but it’s not as good as you would expect. In fact, you’re very close to yelling, “Cold email doesn’t work for me!”
The opening rate is quite high. The bounce rate is close to zero. Thus neither the deliverability settings can be at blame, nor does the subject line. After all, prospects are opening your emails. But why they don’t take any action?
In this case, you may want to run experiments with your email copy. What’s the smartest way to experiment with email copy? Do A/B testing! But how to write two emails for A/B tests to get measurable results? You need to find somebody who is experienced in writing. And that somebody can be a cold email writing service.
A list of cold email writing services
Below you can find a list of cold emailing services. Woodpecker knows some of those services, while others reach out to us or we reached out to them. Sadly, there’s no settled price for email copywriting, so you need to contact them to get the price. They can also help you with targeting, prospecting, and suggest when to send your campaign.
Here’s the list of suggested cold email writing services.
If you’re a service that writes custom email templates, write to me and I’ll gladly add you to the list.
What is next?
Go over the websites above and strike up a conversation with them, asking them about your case. See which agency suits you best. Remember to tell them about your business and the target group you’re trying to reach out to.
But be sure to check their blogs. They are a treasure trove of knowledge. Who knows? Maybe after reading their material, you decide to write the email sequence by yourself. Check our ebook that reverse engineers 15 email templates to see why they work.
Should We Use the ‘Most Effective’ Cold Email Templates?
How many ‘most effective’ cold email templates have you already seen on the web? How many of them do you know by heart? The ‘most effective’ phrase means that it worked great for a person who used it in the first place. It’s a shame many cold email senders take it as the ‘most effective’ template ever that works always and for everyone. How to use the ‘most effective’ email templates in our cold email outreach? Should we use them at all?
9 Resources that Help Learn Quality Cold Emailing [Updated]
Quality cold emailing is a skill to be learned. It cannot be learned overnight. It takes months and years to learn how to write and send cold emails that work. And the learning never stops, really. It's a process of constant improvement. And during the process, you constantly look for guidance, inspiration, and advice based on experience. Below, I'm sharing with you my list of 9 cold emailing resources including books, ebooks, blogs, and a YouTube channel that are helping me in my learning process.
Personal Touch Email in Sales: 3 Steps to Write It
Three questions: What's the little big thing that makes our cold email interesting from the very first line? What makes our prospect feel that we really care about talking to them? What changes generic bulk emails into personal valuable messages? One answer: Personal touch. And note that putting in our addressee's first name in the salutation is not enough nowadays. Here's how to add a personal touch to a cold email campaign in 3 steps.