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LATEST ARTICLES

How to Find Your Product’s Compelling Value Proposition With Email?

Finding a compelling value proposition when entering a new use case for your product or expanding to a new niche can be tricky. Of course, you can trust your intuition and make a guess, but in case it’s a miss, you’ll waste time. Instead of making blind guesses, it’s wiser to make decisions backed by data. The simplest way to find out what value proposition speaks best to the new segment of prospects you’re targeting is to A/B test different approaches. That’s what we did.

A/B Testing in Email: an FAQ to Clear All Your Doubts

About two months ago Vovik, our Head of Inbound Sales, hosted a live Q&A to share his knowledge of A/B testing in email. We were surprised at how many questions you guys asked! It looks like the topic of A/B tests in email needs to be explained in more detail, so I teamed up with Vovik to provide even more A’s to your Q’s. Check them out below.

How to Make Prospecting More Productive with Google Sheets?

Desktop cluttered with dozens of CSV files, their copies, and copies of their copies. Sending CSVs back and forth between your team members. Time wasted on finding a way to stay organized despite the chaos. Sounds like a nightmare, right? Indeed, for many salespeople, it is a daily struggle. So why not ditch the CSVs for something easier to manage and more teamwork-friendly? For example, build your prospect list in Google Sheets and have it integrated with your follow-up automation tool? No more copying, importing and exporting. Let me show you how to make your prospecting more productive with the new Google Sheets integration, we’ve just rolled out.

Using Gmail and G Suite helpful tips image

Five G Suite Tips For Cold Email Senders

Gmail has more than 1.5 billion users. Are you one of them? If yes, you may find this post quite interesting, because today I will focus on a bunch of handy G Suite tips for cold email outreach.

27 Tools & Services for Outbound Prospect List Building (2022 Updated)

Prospect list building is a crucial part of the outbound sales process. The first step is defining your ideal customer profile (ICP). But as soon as you've done that, you actually need to find the right accounts, people and their contact details. Here's a tool stack for step two. A collection of outbound prospect list building tools and services that will help you regularly feed Woodpecker with fresh contacts.

Woodpecker for WordPress – Generate More Leads with Your Web Forms

What happens to the website visitors who filled out a form on your website? Do they get transferred into your CRM? Or does your newsletter software pick them up? What about uploading that data to Woodpecker? Previously, you needed to use an API aggregator, such as Zapier or PieSync, to send the data from lead forms into Woodpecker. From now on, however, you don't have to do that. If you’re on Team Pro plan, you can use Woodpecker for WordPress, a plugin that transfers the lead data directly into a Woodpecker campaign of your choice.

Streamline Your Cold Email Outreach: Native Hunter Integration

I'm excited to announce that as of now, Hunter is natively integrated with Woodpecker. So if you'd like to use the two apps to streamline your email outreach, there's no need to do it via Zapier (as you would have up till now). In this article, we’re taking a closer look at Hunter.io, and interviewing Marvin Magusara to find out more about the tool that has been extremely popular around professionals who deal with prospecting. Keep reading to see if Hunter is the right tool to add to your stack and what you could get out of the Woodpecker + Hunter native integration.

Step-by-step Guide to A/B Testing Cold Emails and Follow-ups in Woodpecker

Cold emailing requires some experimentation and learning by trial and error to get it right, trying out different subject lines or various versions of email copy to see what’s working and what’s not. And there’s no better way to find that out than by A/B testing. Today I have a pleasure to introduce you to A/B tests in Woodpecker, a new feature we’ve just rolled out. First, let’s have a closer look at what elements of your cold email you should test to improve your open and reply rates. And then I’ll show you how to carry out an A/B test step by step based on an example. Here we go.

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