Do you know the difference between a random email blast and a well-executed bulk email campaign? Great bulk email campaigns feel personalized and adequately researched, and they speak to the recipient. However, there are a lot of moving parts in bulk email marketing, and they all start with one thing: a great bulk email marketing software.
Choosing the right software can make a difference between a campaign that drives conversions and one where emails end up in the spam folder. Today, we prepared a selection of the best bulk email sender tools for your next outbound campaign, with their pros, cons and pricing.
What is bulk email software?
Bulk email software is a tool that allows businesses and individuals to send large volumes of emails to multiple recipients at once. These tools are typically used for marketing campaigns, newsletters, transactional emails, and customer communications.
Bulk emails are not the same as email blasts because they are highly targeted and significantly less likely to end up in the spam folder of your contact list.
Top features to look for in a bulk email software tool
Whether it’s a paid or free bulk email service, these tools have various features based on your campaign needs, budget, industry, and more. However, these are some must-have features you’ll need for your bulk email campaigns.
1. Email automation
Automation allows users to schedule emails in advance and set up triggers based on customer actions. This includes welcome sequences, follow-up emails, abandoned cart reminders, and drip campaigns.
When you automate bulk email campaigns, you enable behavior-based email flows, making sure the right message reaches the right audience at the right time.
2. Personalization
Personalized emails generate higher engagement rates than generic messages. Bulk email tools often support dynamic content, allowing users to insert recipient-specific details like names, locations, or past interactions.
Some platforms offer AI-powered recommendations, helping businesses adjust their content based on user preferences and behaviors.
3. Contact management and segmentation
Effective email campaigns rely on well-organized contact lists. Bulk email software allows users to import, categorize, and efficiently manage subscriber lists easily.
Segmentation features help divide contacts into specific groups based on demographics, past purchases, engagement levels, or custom tags, leading to more targeted and relevant campaigns.
4. Deliverability optimization
Ensuring emails reach recipients’ inboxes instead of spam folders is critical. Many bulk email tools provide deliverability enhancements such as:
- Spam testing – Checking email content for spam triggers.
- Email authentication – Using SPF, DKIM, and DMARC to verify sender identity.
- Bounce handling – Automatically removing invalid email addresses.
- Reputation monitoring – Managing sender reputation to maintain high deliverability rates.
5. Analytics and tracking
Email tracking features help users measure campaign performance through reporting tools. Metrics like open rates, click-through rates (CTR), bounce rates, and conversion rates provide insights into audience engagement. This lets you refine your email campaigns instead of constantly sending mass emails that don’t deliver real results.
Some platforms also offer advanced features such as heatmaps to show which parts of an email attract the most attention.
6. A/B testing
A/B testing (or split testing) allows users to test different versions of an email to determine what works best with recipients. Users can experiment with subject lines, email designs, call-to-action buttons, and sending times to optimize engagement and conversion rates.
This feature is common in email marketing tools and allows you to put two different versions of the same email against one another to determine what works well with your target audience.
7. Integration with other tools
Most bulk email platforms integrate with CRMs, e-commerce platforms, and marketing tools to streamline workflows. For example:
- CRM integrations (HubSpot, Salesforce) help sync customer data.
- E-commerce integrations (Shopify, WooCommerce) enable product recommendations and abandoned cart emails.
- Analytics integrations (Google Analytics) provide deeper insights into email-driven traffic and conversions.
When you choose a paid or free bulk email sender, review its integrations first and make sure it plays well with the rest of your marketing toolstack.
Best software for bulk email campaigns in 2025
Ready to send bulk email campaigns that land in the primary inbox and help you achieve your email marketing results? Here are some of the best tools for the job in 2025.
Woodpecker
Woodpecker is the best bulk email software for companies of all sizes and from different industries. It helps businesses craft personalized messages, automate follow-ups, and track engagement. Sales teams, recruiters, and agencies use Woodpecker to run outbound email campaigns with high deliverability.
Top features:
- Automated follow-ups – Set up multi-step email sequences that stop when a recipient replies.
- Personalization at scale – Customize emails with dynamic fields for names, company details, and other data.
- Bounce detection and recovery – Automatically removes invalid emails to protect sender reputation.
- A/B testing – Test subject lines, email content, and sending times to improve engagement.
- Email warm-up tool – Gradually increases sending volume to improve inbox placement.
- Team collaboration – Share templates, track team performance, and manage campaigns together in a user friendly interface.
- Time zone optimization – Sends emails at the best time based on the recipient’s location.
- CRM and Zapier integrations – Connect with tools like HubSpot, Salesforce, and over 3,000 other apps via Zapier.
- Blacklist management – Avoid emailing competitors or previous unsubscribers.
- Reply detection and categorization – Identifies positive responses, out-of-office messages, and unsubscribe requests automatically.
Best for: Businesses of all sizes and industries that need a reliable tool to send targeted bulk emails with automation and personalization features.
Pricing: Starts at $20 per month for the Basic plan, but you can get started with a free trial today!
Brevo
Brevo is a bulk email marketing and automation platform used by businesses of all sizes. It combines email campaigns, automation, and SMS marketing in one platform. E-commerce stores, agencies, and service-based companies use Brevo to manage customer communication and send transactional emails.
Top features:
- Drag-and-drop email editor – Create customized emails with an intuitive design tool.
- Automation workflows – Set up email sequences based on user behavior and triggers.
- Transactional email API – Send automated emails like order confirmations and password resets.
- SMS and WhatsApp marketing – Reach audiences with targeted messages through multiple channels beyond email.
- Audience segmentation – Group contacts based on interactions, demographics, and purchase history.
Best for: Businesses looking for a multi-channel marketing platform that includes email, SMS, and automation tools.
Pricing: Starts at $25 per month for the Starter plan, which includes 20,000 emails per month.
Mailerlite
MailerLite is a mass email service tool designed for businesses, freelancers, and content creators who need an easy-to-use tool for sending bulk emails. It offers a simple interface, automation, and built-in landing page creation, making it an excellent choice for those looking to grow and engage their audience.
Top features:
- Drag-and-drop email editor – Create professional-looking emails without coding.
- Automation workflows – Set up email sequences based on subscriber actions.
- Landing pages and pop-ups – Build custom landing pages and pop-ups to grow an email list.
- Segmentation and tagging – Organize subscribers based on engagement, interests, and demographics.
- Detailed analytics – Track open rates, click rates, and campaign performance.
Best for: Small businesses, bloggers, and freelancers looking for an intuitive email marketing software with automation and list-building tools.
Pricing: Starts at $10 per month for up to 500 subscribers with unlimited email sends.
Mailgun
Mailgun is an email delivery service built for developers and businesses that need reliable transactional and bulk email sending. It offers a powerful API, high deliverability rates, and detailed analytics, making it a popular choice for SaaS companies, e-commerce platforms, and applications that send automated emails.
Top features:
- Email API – Send transactional and bulk emails with a flexible API that supports multiple programming languages.
- Deliverability optimization – Features like dedicated IPs, email authentication (SPF, DKIM, DMARC), and suppression lists to keep emails out of spam folders.
- Inbound email routing – Parse and process incoming emails for automated workflows.
- Email validation – Verify email addresses to reduce bounce rates and improve sender reputation.
- Advanced analytics – Track email performance with detailed logs and engagement metrics.
Best for: Developers, SaaS companies, and businesses that need an API-based email solution for transactional and bulk email delivery.
Pricing: Starts at $35 per month for the Foundation plan, which includes 50,000 emails.
Gmass
GMass is a mass email campaign tool that works directly inside Gmail. It is a popular choice for businesses, sales teams, and recruiters who want to send personalized mass emails without leaving their inboxes. It includes automation, tracking, and mail merge features while using Google’s own email servers for delivery.
Top features:
- Gmail integration – Send bulk emails directly from a Gmail account without third-party software.
- Mail merge with Google Sheets – Personalize emails using data from a Google Sheet.
- Email scheduling – Set emails to be sent at a later time or in batches.
- Automatic follow-ups – Send follow-up emails based on recipient engagement.
- Open and click tracking – Monitor email performance with real-time tracking.
Best for: Sales teams, recruiters, and small businesses that want a bulk email solution without switching to a separate platform.
Pricing: Starts at $19.95 per month for the Standard plan, which includes mail merge and basic automation features.
Sender.net
Sender.net is an email marketing tool designed for businesses that need a cost-effective way to send bulk emails. It provides an easy-to-use email editor, automation features, and tools for managing subscriber lists. Small businesses, e-commerce stores, and marketers use Sender.net to send newsletters, promotions, and automated email sequences.
Top features:
- Drag-and-drop email editor – Create and customize emails without coding.
- Automation workflows – Set up email sequences based on subscriber actions.
- Subscriber segmentation – Target audiences based on engagement and demographics.
- Email analytics – Track open rates, click-through rates, and conversions.
- E-commerce integrations – Connect with Shopify, WooCommerce, and Magento to send product-related emails.
Best for: Small businesses and e-commerce stores looking for an affordable bulk email solution with automation and analytics.
Pricing: Starts at $15 per month for up to 2,500 subscribers with unlimited email sends.
Mailchimp
MailChimp is a bulk email and marketing automation platform businesses, startups, and e-commerce stores use for email communication. It offers email marketing, automation, audience segmentation, and integrations with various third-party tools. Many small businesses rely on MailChimp for newsletters, promotions, and customer engagement.
Top features:
- Email campaign builder – Create and send emails using a drag-and-drop editor or customizable templates.
- Automation workflows – Set up automated email sequences for customer onboarding, abandoned carts, and follow-ups.
- Audience segmentation – Organize contacts based on demographics, behavior, and past interactions.
- A/B testing – Test subject lines, content, and send times to improve email performance.
- E-commerce integrations – Connect with Shopify, WooCommerce, and other platforms for targeted product emails.
Best for: Small and medium-sized businesses, e-commerce stores, and marketers looking for an all-in-one email marketing solution with automation and integrations.
Pricing: The Essentials plan costs $13 per month, which includes 500 contacts and email templates.
Mailjet
Mailjet is a bulk email provider offering both marketing and transactional email capabilities. It provides an intuitive drag-and-drop editor, real-time collaboration features, and a reliable email API. Businesses, developers, and marketing teams use Mailjet for high-volume email campaigns and automated messaging.
Top features:
- Email API & SMTP relay – Reliable infrastructure for sending transactional emails at scale.
- Drag-and-drop email editor – Build and customize emails without coding.
- Collaboration tools – Teams can work on email templates in real time with approval workflows.
- Advanced segmentation – Target contacts based on demographics and behavior.
- Deliverability monitoring – Features like dedicated IPs and authentication tools to improve inbox placement.
Best for: Businesses and teams that need a flexible email platform with marketing and transactional email capabilities and collaboration tools for multiple users.
Pricing: Starts at $15 monthly for the Basic plan, which includes 15,000 emails per month.
GetResponse
GetResponse is an all-in-one email marketing and automation platform used by businesses, marketers, and e-commerce stores. It offers a mass email campaign tool, automation workflows, and tools for lead generation, making it a versatile choice for growing and engaging an audience.
Top features:
- Email marketing campaigns – Create and send newsletters, promotional emails, and automated sequences.
- Marketing automation – Set up workflows based on subscriber behavior, such as abandoned cart reminders and welcome sequences.
- Landing page builder – Design and launch landing pages without coding.
- Webinars and live chats – Host webinars and engage with customers in real-time.
- E-commerce integrations – Connect with Shopify, WooCommerce, and other platforms to send targeted product emails.
Best for: Businesses and marketers looking for a platform that combines email marketing with automation, lead generation, and e-commerce tools.
Pricing: Starts at $19 per month for the Email Marketing plan, which includes unlimited newsletters and autoresponders for up to 1,000 contacts.
Kit (formerly ConvertKit)
Kit is an email marketing platform built for creators, small businesses, and online entrepreneurs. It offers automation tools, audience segmentation, and a simple email editor to help users grow and engage their audience. Bloggers, course creators, and freelancers often use Kit to send newsletters and automate email sequences.
Top features:
- Visual automation builder – Set up automated email sequences with an easy-to-use workflow editor.
- Tag-based subscriber management – Organize and segment subscribers based on actions and interests.
- Landing pages and forms – Create signup forms and landing pages to grow an email list.
- Broadcast emails – Send one-time emails to a targeted audience or the entire list.
- Email deliverability tools – Features to maintain a strong sender reputation and keep emails out of spam folders.
Best for: Content creators, bloggers, and small businesses looking for an email marketing platform that prioritizes automation and audience segmentation.
Pricing: Starts at $15 per month for up to 300 subscribers on the Creator plan.
Sendgrid
SendGrid is a cloud-based email service that helps businesses send large volumes of emails reliably. It’s widely used for transactional and marketing emails, offering flexible APIs and a user-friendly email editor. Developers, marketers, and e-commerce businesses use SendGrid to manage email delivery while maintaining high deliverability rates.
Top features:
- Email API – Supports multiple programming languages for sending emails at scale.
- Marketing campaign editor – Drag-and-drop interface for designing and sending promotional emails.
- Deliverability insights – Tools to monitor sender reputation and avoid spam filters.
- Email analytics – Tracks open rates, click-through rates, bounces, and other key metrics.
- Dedicated IP and authentication – Provides a dedicated sending IP and authentication tools like SPF, DKIM, and DMARC.
Best for: Businesses that send a mix of transactional and marketing emails and need a reliable API or SMTP relay for large-scale email delivery.
Pricing: Starts at $19.95 per month for the Essentials plan, which includes 50,000 emails per month.
Conclusion
Bulk emails are an excellent way to reach large audiences with meaningful messages and rive real results from email marketing. If you already have a great offer and a product your customers love, all it takes to achieve success is a solid bulk email tool.
And with Woodpecker, you’ll have all the features needed to go from cold audiences to customers who love you. Don’t take our word for it and try Woodpecker for free instead.