Margaret Sikora
Chief Operating Officer at Woodpecker.co
Product Manager and DPO at Woodpecker. A lawyer who gets the SaaS business, understands customers' needs, and speaks the language of IT guys.
Value Proposition – How to Tell Your Addressee Why You Reached Out to Them? (Updated)
The value proposition is probably the most difficult part to craft well in an email. Why? ‘Cause if it sounds even a bit salesy – the prospect may get scared off. Too blurry – the addressee may not get what we want from them and become disinterested. Too personal – it may just seem creepy. So how should it sound so the recipient gets actually intrigued and wants to reply?
Prospect List Building Tools Review Vol. 15: Voilá Norbert
Time to get back to the longest-running series on the Woodpecker blog. Last time we reviewed Hunter.io. Today I have another long-standing app for you. It's Norbert, one of the most popular email finder solutions, so we couldn't skip it in this series. Let's see what his co-founder, Sujan Patel, has to say about it.
How to Manage a Sales Team to Make Prospecting Predictable?
Outbound emailing requires a lot of research into a target group and A/B testing before it can take off and become truly predictable. It's not unusual that a sales team (ours included) loses its motivation before that happens. Either that or they lose focus and target prospects ad hoc, just to get their numbers right. There is something that helped us. It is a proper goal setting.
Agency
for recruitment agency
Recruiting Email: How to Write It to Hire a Promising Talent
A couple weeks ago, we published an article about how recruiting firms use Woodpecker Agency Panel. Nonetheless, you don't need to be a staffing agency in order to create talent sourcing campaigns in Woodpecker. So, if you want to get into a proactive hiring process, here's how to write a recruiting email.
Why Does Your Business Need Customer Testimonials & How to Get Them?
How many times have you come across an interesting product while googling a solution to your problem? You considered buying but had some objections and boom - you read a testimonial from a business like yours that resolved your doubts. You decided to make the purchase... How to replicate that for your business? I'm gonna show you now.
Agency
for recruitment agency
Recruiters: How Can You Use Woodpecker At Your Agency?
This blog post is for you, dear recruiters, hope that you will find it helpful in organizing and keeping track of your email outreach to individual job seekers and employers in need of a new hire.