Resources

Margaret Sikora

Chief Operating Officer at Woodpecker.co

Product Manager and DPO at Woodpecker. A lawyer who gets the SaaS business, understands customers' needs, and speaks the language of IT guys.

MARGARET'S POSTS

Quick Legal Guide to Email Outreach: 6 Rules to Follow

As with any form of business communication, there are a couple of rules you need to follow to make your email outreach professional. I took some time to research the requirements for a proper email outreach in countries, such as Canada, China, Australia, New Zealand, not to mention the United States (with recently updated California law), Norway, Germany, Switzerland, and of course, the rest of the countries that are a part of the European Union (read about GDPR here).
Woodpecker cold email templates

Templates for Cold Emails: Save Time with These Frameworks

Here at Woodpecker, we always emphasize the quality of the cold email that you send to prospects. With all the effort you put into identifying possible leads, putting your contact list together and organizing your outreach campaign, it only makes sense that you send the most persuasive, effective content in your email.

Cold Email Outreach in the US & the UK: What Works?

To get the best advice on reaching prospects in markets where everyone *ekhm* wants a slice of the cold email pie, I talked to a few Woodpecker Experts who consistently generate leads in those markets: Veth Group, Nerdwise, We Are Team Rocket, and LevelUp Leads.
Mailshake alternatives

21 Mailshake Alternatives to Consider in 2023

Looking for an effective cold email platform? So are a lot of marketers who have learned that cold emails are an effective way to improve your B2B lead generation
Woodpecker b2b sales prospecting checklist for success

B2B Sales Prospecting Techniques – a Checklist for Success

B2B prospecting is always a challenge but there are some shortcuts to success. I’ve put together some tips for boosting your chances with some simple but effective improvements you can make to your cold outreach.
best cold email I ever got

Best Cold Email I Ever Got: Analyzing 4 Real-life Examples (Part 2)

This is part two of the blog post you’ve been waiting for… trust me. I asked four people from the Woodpecker team about the best cold email they ever got, and ran an in-depth analysis of their subject lines, email body and CTA.
best cold email I ever got

Best Cold Email I Ever Got: Analyzing 4 Real-life Examples (Part 1)

This is the blog post you’ve been waiting for… trust me. I asked four people from the Woodpecker team about the best cold email they ever got, and ran an in-depth analysis of their subject lines, email body and CTA.