Resources

Margaret Sikora

Chief Operating Officer at Woodpecker.co

Product Manager and DPO at Woodpecker. A lawyer who gets the SaaS business, understands customers' needs, and speaks the language of IT guys.

MARGARET'S POSTS

Quick Legal Guide to Email Outreach: 6 Rules to Follow

As with any form of business communication, there are a couple of rules you need to follow to make your email outreach professional. I took some time to research the requirements for a proper email outreach in countries, such as Canada, China, Australia, New Zealand, not to mention the United States (with recently updated California law), Norway, Germany, Switzerland, and of course, the rest of the countries that are a part of the European Union (read about GDPR here).

7 Must-Try Cold Email Tactics to Revamp Your SEO Strategy

From creating an interesting subject line to sending a follow-up email, each step is essential for building connections and starting engaging dialogues with industry experts.
Cold email trends - illustration

How to Prospect as a Financial Advisor?
How many cold emails to send per day - cover photo

How Many Cold Emails to Send Per Day? The Definitive Answer

Most people who have a large number of cold emails to send do a pretty poor job at it. You can get great results, but only if you know how many emails to send daily.

Friend or Foe? The Ethics of Cold Emailing
Lead Generation SEO Agency - cover photo

Actionable Tips for Your Lead Generation SEO Agency

Lead generation agencies are mostly used to working with email marketing, social media marketing, and PPC advertising to generate leads for their clients. However, there’s one marketing technique that these companies might be missing to promote themselves – SEO.

Should You Buy Email List in 2025?