Resources

Margaret Sikora

Chief Operating Officer at Woodpecker.co

Product Manager and DPO at Woodpecker. A lawyer who gets the SaaS business, understands customers' needs, and speaks the language of IT guys.

MARGARET'S POSTS

Quick Legal Guide to Email Outreach: 6 Rules to Follow

As with any form of business communication, there are a couple of rules you need to follow to make your email outreach professional. I took some time to research the requirements for a proper email outreach in countries, such as Canada, China, Australia, New Zealand, not to mention the United States (with recently updated California law), Norway, Germany, Switzerland, and of course, the rest of the countries that are a part of the European Union (read about GDPR here).
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The Outreach Gmail Plugin Review – Is it Any Good for Cold Emails?

The Outreach Gmail plugin is handy, but it comes with a lot of baggage. Complex onboarding, lack of transparency in pricing, and it's more suited only for enterprises.
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13 Amazing Outreach Email Examples for Cold Sales

Success in email outreach comes down to the right mix of tools and tactics. Our outreach email templates provide a sturdy base to launch your campaign. 
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19 Best Email Outreach Software to Get More Sales

Finding the right email outreach software can change your approach to cold emails. It’s about quality, not quantity.
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How Much Does Outreach Cost? The 2025 Outreach Pricing Guide

Sales engagement platforms don't have to have complex or hidden pricing. At Woodpecker, we give you the tools you need to turn cold leads into customers with cold email marketing. But it's not just that.
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An In-Depth Local Lead Generation Guide

A business that aims to target a local audience and persuade them to become regular customers should expect to put a lot of effort into generating local leads.
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12 Best SDR Cold Email Templates to Skyrocket Your Sales

A cold email strategy doesn't require an elaborate sales process. All it takes is a great cold email template to help you reach your ideal customer.