Resources

Margaret Sikora

Chief Operating Officer at Woodpecker.co

Product Manager and DPO at Woodpecker. A lawyer who gets the SaaS business, understands customers' needs, and speaks the language of IT guys.

MARGARET'S POSTS

Quick Legal Guide to Email Outreach: 6 Rules to Follow

As with any form of business communication, there are a couple of rules you need to follow to make your email outreach professional. I took some time to research the requirements for a proper email outreach in countries, such as Canada, China, Australia, New Zealand, not to mention the United States (with recently updated California law), Norway, Germany, Switzerland, and of course, the rest of the countries that are a part of the European Union (read about GDPR here).

Friend or Foe? The Ethics of Cold Emailing
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Actionable Tips for Your Lead Generation SEO Agency

Lead generation agencies are mostly used to working with email marketing, social media marketing, and PPC advertising to generate leads for their clients. However, there’s one marketing technique that these companies might be missing to promote themselves – SEO.

Should You Buy Email List in 2025?
Woodpecker best cold email examples

How to Create an Introduction Email Template for Sales Outreach
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What is Sales Engagement and Why is it Important?

Find out what sales engagement is, what it means for your sales team, and how you can get better at it.

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Best Email Outbound Tools: What Are the Best Ones?

We’ve listed various cold email tools, so everyone can find something that suits their business goals and needs. Don't be afraid to take advantage of free trials to find the perfect fit.