Resources

Margaret Sikora

Chief Operating Officer at Woodpecker.co

Product Manager and DPO at Woodpecker. A lawyer who gets the SaaS business, understands customers' needs, and speaks the language of IT guys.

MARGARET'S POSTS

Quick Legal Guide to Email Outreach: 6 Rules to Follow

As with any form of business communication, there are a couple of rules you need to follow to make your email outreach professional. I took some time to research the requirements for a proper email outreach in countries, such as Canada, China, Australia, New Zealand, not to mention the United States (with recently updated California law), Norway, Germany, Switzerland, and of course, the rest of the countries that are a part of the European Union (read about GDPR here).
Spark Mail Review + Best Alternatives: What to Use Instead - cover photo

Spark Mail Review + Best Alternatives: What to Use Instead

Spark Mail review covering features, pricing, pros, and top alternatives like Woodpecker to help you choose the right email tool in 2025.
Sendloop Email Builder & Delivery Tool: Review & Alternatives - cover photo

Sendloop Email Builder & Delivery Tool: Review & Alternatives

Sendloop review covering features, pricing, and top alternatives like Woodpecker to boost your email marketing results in 2025.
Mailtrap Email Delivery Platform: 2025 Review

Mailtrap Email Delivery Platform: 2025 Review

If your app sends emails, you know how easy it is to break something (or worse, land in the spam folder). That’s where Mailtrap steps in. It gives developers and product teams a full stack of tools to send and test emails and monitor them across staging and production.
Cakemail: What is it & its top alternatives - cover photo

Cakemail: What Is It & Its Top Alternatives

You want to prepare an email campaign, but why do it manually? Instead, you can try a tool like Cakemail, promising quick setup, easy sending, and a large number of email marketing.
Does Cold Emailing Work? Yes – Here's How to Make It Effective - cover photo

Does Cold Emailing Work? Yes – Here’s How to Make It Effective

Cold email campaigns remain a staple in email marketing because they get real results. For lead generation, finding potential customers, networking, and even making direct sales, cold emails cut through the noise.
How MxToolbox Keeps your Email Account Healthy: the 2025 Review - cover photo

MxToolbox for Email Deliverability: the 2025 Review

If your emails aren't landing in the primary inbox, sometimes it's the fault of the content you're sending. Other times, underlying issues prevent you from sending emails to certain servers. This is where MxToolbox comes in, helping you look up the MX record, IP address, and other data to find out if sending emails to a domain is possible.