Choosing between Lemlist and Waalaxy can feel confusing at first because both are outreach tools that help you get in touch with prospects across different channels.
The overlap ends there.
Lemlist is more geared toward personalized outreach that blends email, LinkedIn, and call steps, while Waalaxy is built around quick LinkedIn prospecting with optional email features. The result is two very different user experiences.
Today, we explore which tool is better for LinkedIn automation and your overall outreach strategy, how much both cost, their pros and cons, and more.
Quick overview comparison
Lemlist positions itself as a platform for highly personalized campaigns. It lets you combine email with LinkedIn messages, calls, and custom landing pages for multichannel outreach. Waalaxy focuses more on simplicity and helps you launch LinkedIn campaigns with minimal setup. You can tell immediately that one tool aims for depth and the other for speed.
Waalaxy is appealing if you run simple sequences and rely heavily on LinkedIn to start conversations. Lemlist suits teams that want more creativity in their outreach and need a broader set of channels.
The pricing reflects that split. Lemlist sits in the higher bracket, while Waalaxy starts much lower and stays predictable for smaller teams that need to manage multiple LinkedIn accounts for one brand.
Pricing comparison
The biggest difference in the pricing for these two tools is the entry point. Lemlist is more expensive off the bat and comes with fewer plans. Neither tool has a free plan, and the best you can hope for is a free trial.
Lemlist pricing
We’ve already covered Lemlist pricing in detail in another article on the Woodpecker blog, so we’ll cover the basics here. There are three plans, with two of them coming with a free trial for 14 days.
You can pay monthly, quarterly (10% discount) or annually (50% discount). There are no add-ons but you can purchase additional email finder credits to top up your account. The prices below are for annual plans.
- Email pro: starts at $55 per user per month
- Multichannel expert: starts at $79 per user per month
- Enterprise: custom pricing, available only for organizations with 5+ seats
If you want more than email, Multichannel expert is the only plan to go with. Besides additional channels, it comes with many more integrations and intent+signal targeting.
Waalaxy pricing
Waalaxy is the simpler of the two tools, but its pricing is not very simple. There are four paid plans and none of them is a free plan. You do, however, get a 14-day free trial.
These are the pricing plans:
- Pro plan: starts at $21 per user per month
- Advanced plan: starts at $44 per user per month
- Business plan: starts at $66 per user per month
- Enterprise plan: custom pricing that you can get after contacting sales
You can purchase all plans on a monthly, quarterly, or annual basis. The numbers above are for paying annually, which gets you a 50% discount compared to paying monthly.
All of the plans can be purchased with LinkedIn Inbox, which is an add-on that gives you just that: a LinkedIn inbox for communication, plus templates, message scheduling, automated follow ups and more.
The Inbox add-on costs $22 extra on top of the prices mentioned above. For example, the Business plan will cost you $88 per user per month when paying annually with the Inbox add-on.
Pricing summed up
If you want the most basic features and compare the tools side by side, Waalaxy is significantly cheaper. And even in higher plans, it comes out on top as the clear winner. However, that’s only valid if you want strong LinkedIn features. Lemlist justifies the extra cost with stronger integrations, sales automation tools and more advanced features.
In other words: you get what you pay for.
Contact data and sourcing
Lemlist provides a large internal contact database that you can use to find leads without leaving the platform. This can save time when building lists because you can source emails and phone numbers directly.
Credits for enrichment exist inside your plan, so your ability to scale depends partly on how many credits you hold.
Waalaxy does not focus on a built-in B2B data engine. Instead, it relies on LinkedIn as the primary prospect source. This works well if you already have a clear view of your ideal contacts or if you prefer using LinkedIn search filters. Email sourcing requires more external tools or manual work.
If internal data access matters, Lemlist clearly provides more, as you can simply use their contact and email finder and get new leads in your pipeline. If you prefer to work almost entirely from LinkedIn and source your own targets for outreach, Waalaxy is the better option.
Outreach and automation
Lemlist offers multi-channel campaigns that let you blend email and LinkedIn steps with call actions. You can attach personalized images, videos, or custom landing pages. This level of customization can increase reply rates, especially when your market responds well to creative messaging.
The sequence builder also supports conditional logic in higher-tier plans, allowing campaigns to react to user feedback and behavior.
Waalaxy stays closer to LinkedIn. It allows you to create flows made of visits, connection requests and messages. You can layer email steps into certain plans, but the structure remains more minimal.
The interface is easier to learn because it limits complexity. For quick LinkedIn outreach, this simplicity feels refreshing as you can set up easy flows for LinkedIn invitations, message scheduling, and other activities. For advanced multichannel work, it feels restrictive.
Your choice depends on what you expect from a sequence.
If you want rich personalization and several channels in one place, Lemlist covers that. If you want straightforward LinkedIn actions, such as sending connection requests and reaching out with personalized messages, Waalaxy is just fine.
Deliverability tools
Lemlist gives a strong focus to email deliverability. Warmup is included, along with inbox rotation and sending controls. These tools help maintain sender reputation and give you more confidence when running long email sequences.
Waalaxy treats email as an optional add-on. Deliverability features exist, but they do not carry the same depth. Since the platform revolves mainly around LinkedIn, this is understandable. If email is not central to your outreach, these limits may not bother you. If email is central, they will.
Integrations
Lemlist connects to popular CRMs and automation tools. The setup supports teams that rely on strong data flow between platforms. It also integrates with enrichment tools and scheduling systems. You can find the full write-up on Lemlist integrations on our blog, too.
Waalaxy keeps integration options lighter. It focuses on LinkedIn and uses a browser setup for many actions. The simplicity is helpful for beginners, but creates friction for larger environments that need deeper CRM syncing or automation rules.
If your primary outreach channel is LinkedIn, the Waalaxy Chrome extension helps you access LinkedIn and Sales Navigator straight from your browser.
The gap becomes clearer as your team grows. Smaller teams may be fine with Waalaxy’s simplicity. Larger teams often need what Lemlist provides.
Ease of use and onboarding
Lemlist includes many features, which naturally require more time to learn. It is not overwhelming, but you should expect onboarding to take longer if you plan to use several channels and personalization tools. Once campaigns are set up, the workflow becomes smooth.
Lemlist is the better choice if your team already has experience with email and LinkedIn automation tools. The learning curve isn’t horrible, but if sales results are critical, set aside some time to properly learn Lemlist, inside and out.
Waalaxy feels lighter from the first login. You click, you choose a LinkedIn action, and the sequence is ready. It is a good choice for beginners, freelance sales specialists, or small teams that want a tool they can understand quickly and launch basic LinkedIn automation.
Waalaxy is an excellent solution for teams and individuals who have never run LinkedIn campaigns but want to achieve palpable results in a short time frame.
Your comfort level with setup and ongoing management should guide this decision. If you enjoy experimenting with deeper tools, Lemlist rewards you. If you want rapid execution, Waalaxy gets you moving.
Lemlist vs Waalaxy: pros and cons
Lemlist is an excellent choice for complex prospecting campaigns, while Waalaxy is better for LinkedIn automation and users who want to hit the ground running as soon as they start using the tool.
Having said that, both tools have their pros and cons.
Lemlist
Pros
- Rich personalization features that help you stand out. You can create personalized email campaigns with minimal effort
- Multichannel campaigns that blend email, LinkedIn and calls, ideal for sales teams that want to close the loop
- Built-in email warm up and deliverability support
Cons
- Higher price per user
- Setup feels more involved for new users
- Costs rise quickly once you scale seats and credits
Waalaxy
Pros
- Simple and fast to learn, ideal for sales teams that are new to outreach and prospecting tools
- Affordable for small teams
- Ideal if your primary channel is LinkedIn and the bulk of your outreach strategy comes down to LinkedIn automation
Cons
- Less suitable for email-heavy outreach
- Fewer personalization and integration options
- Browser-based actions can create friction for larger workflows
Lemlist vs Waalaxy: which one should you get?
Still not sure which tools are best for your unique campaign management use case? Here’s a simple breakdown.
Lemlist is best for:
- Teams that want strong personalization, creative campaigns and several channels in one environment
- Agencies
- SDR teams
- Businesses that need to reach prospects through more than email or LinkedIn alone
On the other hand, Waalaxy is a good choice for:
- Individual reps
- Freelancers
- Early-stage teams that want rapid LinkedIn outreach with minimal setup.
Its simplicity saves time. If your whole strategy revolves around LinkedIn, Waalaxy gives you exactly what you need.
Why Woodpecker may be the better alternative
Choosing between Lemlist and Waalaxy can feel like making a big compromise. On the one hand, you get Lemlist, which has solid email features in the basic plan and costs a lot for multichannel campaigns. On the other hand, Waalaxy is cheaper and handles LinkedIn automation well, but can’t match the email outreach features in Lemlist.
But what if you just wanted to do email outreach, really, really well? In comes Woodpecker.
With features such as strong deliverability tools, email verification, sequence builders, inbox rotation, adaptive sending, and even LinkedIn automation, we offer more than Lemlist or Waalaxy, at a lower price point.
Plans start at $24 per month but you can try Woodpecker for free for 7 days today.